11 Best Website Welcome Page Examples [Best Practices]

Imagine you’re visiting a clothing store. The first thing you’ll notice is the entrance. If the gate isn’t enticing enough, you would not enter the store, right?

Similarly, a website welcome page serves as a virtual front door, offering the first impression of your brand. It plays a pivotal role in grabbing the attention and interest of users. Hence, it needs to be world-class. 

In this blog, we’ll explore the need for a welcome page and what are the essential elements that need to be included in it.

What is a Website Welcome Page?

A website welcome page is the first page a user lands on when they search for your solution online. It's essentially your home page.

The main objective of this page is to get visitors to take a desired action - like signing up or booking a demo or call. To push them toward that goal, your home page should explain what your company does, what problems they solve, and who can benefit from using your solution. Coupled with interactive visual elements, a compelling home page can help increase sign-ups or demos.

11 Best Website Welcome Page Examples

A well-polished landing page can significantly boost your conversion rates - although it all comes down to giving your website visitors (who are your potential customers) a seamless customer experience.

Here are 11 website landing page examples to inspire you.

Straightforward Website Home Pages

Starting with-

1. Spotify

Spotify is a household name. Everybody knows them. Their home page reflects that.

Three reasons why we like it:

• It’s straightforward. When visitors enter the website, they’re presented with playlists, podcasts, and songs. Of course, upon clicking, they’re prompted to sign up. But here’s why this strategy works - users want to listen to tunes, and Spotify gently pushes them to do so by logging in. 
• The design is simplistic. The page has one row that contains different playlists with a small “Show All” option at the top right that expands to display more playlists. The column on the left has a secondary call-to-action, “Create Playlist,” which nudges users to log in. Experimenting with different CTAs is a brilliant way to get more sign-ups.
• All information users may need is available right there in the footer. Support docs, link to their mobile app, and their communities - something most users will look for.

2. Netflix

Similar to Spotify, Netflix is well-known as a streaming site - there’s no need for an introduction.

Three reasons why we like it:

• The TV Shows and Movies list in the background tells the user what Netflix does and complements the headline beautifully. Below the headline, they mention the price and that users can cancel anytime, handling one of the primary objections users pose.
• Below the first fold, they highlight some more benefits in the form of short, easily consumable cards - followed by frequently asked questions.
• The one-click sign-up is a nice touch. All users have to do is enter their email address to log in, which boosts the frictionless sign-up experience.

Elegant Website Home Pages

3. Nanor

Although their primary product is candles, Nanor sells the idea of mindful meditation and calmness - and their website home page reflects that.

Three reasons why we like it:

• With a peaceful white background, Nanor’s home page instantly calms the mind. Psychology is everything while designing a homepage. Vivek Bharadwaj from Intandemly says, “The most important thing on the homepage is the psychology behind the content on what your business does. Don't overfeed the viewer; at the same time, one shouldn't be underfed either.” Nanor follows this philosophy.
• Having elegant design elements and aesthetic images to match delivers a wholesome user experience as visitors can practically smell the candles through their website.
• The calls to action are carefully placed in every fold, instructing users to visit more of their other website pages and encouraging users to buy.

4. H&M

H&M is a renowned fast fashion brand that sells clothing, accessories, footwear, and cosmetics.

Three reasons why we like it:

• The design is plain and simple. The main navigation bar contains options like “Ladies,” “Men,” and “Baby” to help users quickly find what they’re looking for. 
• The page is neatly structured with a center alignment, giving it an elevated touch.
• All categories are neatly portrayed with colors and images to accompany the theme. Luckily for H&M, their brand colors align perfectly with the Christmas theme. Hence, their Christmas Collection section serves the spirit of Christmas and brand recall. With a CTA prompting users to sign in from this section, H&M smartly increases sign-ups because many users visit this section during the holiday season. 

Creative and Fun Website Home Pages

5. Mixpanel

Mixpanel is a product analytics software that helps companies evaluate how their product is used.

Three reasons why we like it:

• Upon entering the website, visitors are taken on a visual journey with bright and vibrant colors that explain how the product works. Giving users a glimpse of your product is very important, as that’s what they’re here to learn about. 
• Each scroll introduces the visitor to a new aspect of the product. Lalith Venkatesh from Plum explains this succinctly, “Every scroll is built for delight, and I think this is one of the finest works of detail. As much as it optimizes for delight, I love the copy and how simply and effectively it communicates the use case of the product.”
• Interactive product GIFs make it easier for visitors to understand the UI and get a feel of the product without actually logging in.

6. Ozone

Ozone is an innovative video creation platform that empowers creators to craft visually stunning videos with powerful AI capabilities.

Three reasons why we like it:

• The home page is a bombardment of visuals and color, but it doesn’t feel overwhelming. That’s the magic! 
• Staying true to their vision, they’ve displayed an engaging video that explains how their product works right below the headline - a section that most visitors will not miss.
• As you scroll, visitors are shown blocks highlighting their key features. These elements can be dragged and dropped, allowing users to play around with the product and prolonging their session, ultimately resulting in more sign-ups.

Simple Website Home Pages

7. Notion

Notion is an all-in-one, AI-powered collaboration platform where teams can create documents, projects, and wikis.

Three reasons why we like it:

• It’s minimal. With its famous black-and-white illustrations, Notion captivates users at first glance.
• Kushal Khandelwal, a product marketing expert, praises Notion's home page: “I like Notion because they explain exactly what the product is and why the ICP needs it right in the above-the-line messaging. It also shows me the product and what jobs I can do using actual product illustrations.”
• Since Notion is cross-functional, its home page contains a section on how different teams can use the product. This caters to all the relevant audiences and helps them make a more informed purchase decision.

8. Miro

Miro is a visual collaboration platform that delivers an intuitive and engaging collaboration tailored for multiple teams.

Three reasons why we like it:

• With a simple design and copy, Miro’s home page provides a neat and calm customer experience.
• Gowthami, Performance Marketer at Klenty, shares her thoughts on Miro’s home page, “The Miro website is well organized and follows a structure. Motivates users to take action wherever required and allows users to visualize and understand the product better in both design and copy. It delivers value, is interactive, and clearly shows what users would benefit from the product.
• Images are comprehensive and give a taste of the product. In the second fold, they’ve added an interactive GIF that allows users to see how the product works. The banner below the first fold showcases all the big customers using Miro, which adds social credibility.

9. Grammarly

Grammarly is an AI-powered writing assistant that edits, scores and improves your writing.

Three reasons why we like it:

• Grammarly’s website has a clean, modern design that’s easy to navigate. The main options are clearly labeled, making it easier for visitors to navigate the website.
• Their copy clearly emphasizes the “what, why, and who” - what is Grammarly, what’s the need for them, and who it is for. They also mention the various places their plugin can be used.
• The website ends with customer testimonials stating how Grammarly helped them and in what aspects - reassuring visitors that this is a good product that has benefitted multiple teams.

10. Wix

Wix assists users in website creation.

Three reasons why we like it:

• Being a website creation software, they emphasize that their website was also created using their product - giving visitors a first-hand feel of what their product can achieve.
• Design and copy come together to create a fantastic user experience. With minimal white space, Wix has done a great job of making the website appealing and letting users know their value simply but effectively.
• They have also provided free website templates that visitors can use right now to create their website - making it an effective landing page that drives higher conversion rates.

11. Mailchimp

Mailchimp is an email automation software that helps users plan and execute email campaigns.

Three reasons why we like it:

• The headline is simple and straightforward. They let users know exactly what they do, leaving no room for confusion.
• With interactive images and elements, the home page draws visitors’ attention, while the copy is short enough to convey the value without boring them. Shorter copy drives higher conversions as visitors lack the attention span to read long content.
• An interactive support chatbot pops up upon entering the website, which makes it easier for visitors to reach out to them in case of any confusion.

What to Include in a Website Welcome Page Without Fail

A welcoming home page combines multiple factors playing harmoniously with each other. As Gowthami puts it, "A homepage is a collection of elements. Together, they must create the best first impression. It could be the copy, design, and the flow of the page. Making a good first impression is the key. Users must get an idea of what you sell and how they would benefit from it when they first visit a website."

We've seen some exciting website welcome page examples. Let's see what key elements tie them all together. Below are some of the crucial things a website home page should contain:

1. Have Your Brand Shine Through

The home page is often the first visitor interaction with your website. Having consistent branding helps create a memorable first impression. Branding includes company logos and brand colors, visuals, landing page design style, tagline, typography, and voice. Maintaining consistency across all your website pages is vital to increasing brand recall. 

2. Explain What You Do In The Shortest Way Possible

Lalith Venkatesh says, "If you are a SaaS, you must tell the user what you do in the first headline in simple, straightforward language. Marketers constantly assume that their prospects know what they know. But that’s not the right approach. Keeping the headline, for that matter even the rest of the copy, short and to the point helps visitors grasp the true value of your solution without boring them.”

3. Place Call-To-Actions (CTAs) In The Right Places

Ashok Dhaksan, Senior Growth Marketer, emphasizes the importance of CTAs, “Without a call to action button, visitors are lost. They won’t know what to do. You can have the best design and even better copy, but without a button or text indicating what users should do next, you’ll never be able to get them to convert. CTAs are directives to users that help them navigate the website. Also, they give insights into user behavior and preferences, allowing us to measure and optimize the website to turn the home page into a high-converting landing page.”

4. Support Your Writing With Visuals 

Images on your website are crucial to back up your claims. Plus, buyers expect a glimpse into the solution to make an informed decision.

5. Add Interactive Demos To Deliver Value

Buyers nowadays want to “try before they buy.” They want to know how your product will benefit them even before they log in. This is why including interactive demos on your website will help instantly deliver your product's value.

Interactive demos are replicas of your product that can be embedded on websites. They provide users with a hands-on experience of your product, allowing them to interact, investigate, and connect with the product virtually. 

No-code tools like Storylane help you build interactive demos in no time. Ignition added an interactive demo to its website, saw a 10% increase in paid conversions, and generated 5000 leads annually. Read the full story here.

6. Back Your Claims With Social Proof

Social proof, like testimonials or percentage increases indicating how your solution changed lives, is a testament to trust. Even with a world-class product, only some people will purchase your product with some kind of review. Think about it: if you go to Amazon looking for a product, will you buy it blindly or go through the reviews first? It’s the same logic.

7. Make It Easy For Users To Navigate

When visitors land on your website, it can be too overwhelming to visit a cluttered website, which was a norm some years ago. It’s important to add elements like arrows and buttons that help guide users on where to go and what to do next. It’s crucial for decreasing bounce rates (calculated by measuring how many people leave your website without taking any action).

Users read the page from top to bottom and text from left to right. Put the most critical links in the navigation bar at the top of the page. Add CTA buttons in the top-right corner, as users are familiar with signing up from there. 

Maintain a good balance of design and text, and make your home page scannable, as most users just skim through.

Always indicate that users need to scroll to read the whole page. Add scroll bars to the right of your page. 

For example, Veeva cleverly prompts users to scroll by displaying only the headline of their second fold.

8. State Features But Emphasize On Benefits

Your homepage is a snapshot of what your product does for the prospect. So, mention all the different features or capabilities and the value they deliver clearly and concisely. Kushal tells us about his writing process: “I like to keep the copy as clear and concise as possible. Avoid complex and long sentences. Also, I've seen many marketers directly frame the copy to talk about the product and company, but I prefer to talk from the customers' perspective and what they can do with the product and its features.”

9. Add Success Indicators To Build Trust

Along with customer testimonials, it also helps to add awards and achievements on your website home page to build trust and credibility.

In Conclusion

Crafting a compelling website welcome page is a delicate interplay of design, content, and user experience. 

As businesses strive to make a lasting impact on their audience, understanding and implementing these elements can transform a homepage into a high-converting landing page. A well-crafted welcome page is the gateway to a seamless customer journey, inviting users to explore, engage, and convert.

Q1. What Does URL Stand For?

URL stands for Uniform Resource Locator. It is a unique identifier that allows users to locate a file on the internet.

Q2. How Do You Write a Catchy Landing Page?

A catchy and effective landing page combines brilliant design and conversion-focused copy. Having clear and catchy headlines, concise sub-heads, and interactive elements will help users remember your brand and the value you deliver.

Q3. How Do I Create a Landing Page Without a Website?

Landing pages can be created without a website using landing page builders like ConvertKit or HubSpot. They provide a shareable link that can be sent to prospects and clients quickly.