Personalized product tour - future of buyer-led experience

Storylane platform has always been about enabling your buyers with a product experience that suits their persona - their own industry vertical and the role in their organization. Our first step towards this journey was to let marketing teams create an interactive product tour that they can embed on the website or send out in an outreach campaign.

Understanding Buyers

Today we are taking the next step towards empowering these marketing teams with understanding their buyers and giving them an experience that resonates with them. We now integrate with clearbit, the best in class marketing data platform that has insights on the buyer’s company, vertical and role in the organization. 

So, now you can capture insights about a lead who is trying out the product demo. Storylane will automatically gather the information of the user session and provide that info in your dashboard or as a quick slack notification. You now have more options, and can completely remove the  additional frictional lead-capture form from your demo. 

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What’s coming next 

This is just the start, now knowing these insights, you will be able to take the user through a more personalized product tour during their journey like “showing only certain aspects of product demo” or “automatically substituting content in product demo pages”.

Stay tuned for more updates as we continue to expand on the personalized product tour experience for buyers. The buyer-led era has begun and Storylane is here to empower you every step of the way.