Here are 2 things that we know for a fact about the SaaS buying experience:
- Buyers, today, prefer to explore the product’s capabilities themselves
- Prospects visiting software review websites have the highest intent to buy
If you’ve already put 2 and 2 together, then you know what we’re getting at. To cater to the self-serve buyers of today, instead of showcasing static images and videos of the product, give them the chance to interact with the product from the get-go, from when they’re researching solutions.
If you needed any more convincing: Vinay Bhagat, founder and CEO of TrustRadius, said on LinkedIn that interactive demos have 3 times more engagement than traditional video demos.
It’s like going after the lowest hanging fruit. You’re serving prospects exactly what they want at exactly the right time. That’s why we recommend you add interactive product demos to your G2 and TrustRadius profiles.
In this article, we’ll do a quick rundown on how to add an interactive product demo to your G2 or TrustRadius profile, and why you should do it.
First we look at the how for G2.
How To add interactive product demos to G2:
Step 1: Build your interactive product demo highlighting ‘Aha’ moments in Storylane and copy the URL.
💡You actually don’t need to be Storylane’s paying customer to do this. Sign up and create a free demo for your G2 profile here.
Step 2: Go to your G2 profile and click on ‘admin’ to take yourself to the backend. Then click on ‘Product Profile’ and from the drop down menu, go to ‘Interactive Demo’.
Step 3: Paste the URL of your demo in the ‘demo URL’ tab. Next, upload a preview image for the thumbnail of your demo.
In the end, the demo will appear under the media section of your G2 profile. To track visitors, and find out how long prospects looked at your demos or when they dropped off, go to the analytics section of your Storylane’s dashboard.
How To add your interactive product demos to TrustRadius:
Step 1: Create your interactive product demo in Storylane and copy the URL.
Step 2: On the TrustRadius portal, click on ‘Product Listing’ on the left panel. When the menu drops, select ‘edit’, then click on ‘Edit and Publish’.
Step 3: On the left navigation bar, scroll down and select ‘Product Demos’. On the selected page, simply paste the demo URL, name your demo, and select the ‘Interactive Demo’ option for the demo type. Et voila!
Now we answer the why.
Why, in fact, should you add interactive product demos to these review website profiles?
- Increase conversions with the right messaging & capture more qualified leads
Considering the prospects visiting review pages of the tool are high-intent buyers, it’s best to give them an immersive experience of the product. Because they are here to check out one tool vs another, and you’re offering them a sandbox-like environment to explore the product themselves—to check if the tool has capabilities to solve their specific problems. This, therefore, converts more visitors on the page.
- Stand out from the crowd
When all the tools are starting to look similar to the prospect, the onus to differentiate lies on you. Everyone, competitors included, are going to put out their features, explainer videos and screenshots. To stand out from the sea of sameness, you could offer a fully immersive product experience. Because not only is it different, it also engages the prospect. It pulls them into your product and makes them want to test out your solution. And, it takes less than 10 minutes to make these key differentiators.
- Launch high-intent campaigns to those who engaged with your demo
Leads from review sites are much better-qualified than those coming in from any other channel. So, get SDRs to run a high-intent ABM campaign (with BOFU content) on leads that engaged with your demo. Since these prospects are both problem- and solution-aware, they have much better buying intent and therefore a higher likelihood of conversion.