As a SaaS startup, one of the most important things you need to do is gather customer feedback. This feedback can help you understand what your customers like and dislike about your products, as well as identify areas for improvement.
A great way to getting customer feedback is through quick, short interactive demos to gather valuable insights and better insight into how customers perceive your product.
Interactive product demos are a great way to engage customers and provide them with a hands-on experience with your product. By allowing customers to test and explore your product, you can gather valuable feedback on its functionality, usability, and overall user experience.
Why are quick, short interactive demos particularly beneficial for SaaS startups?
Get feedback faster
For one, they allow you to gather feedback in a timely and efficient manner. Rather than sending out long surveys or conducting lengthy interviews, short interactive demos can be completed in a matter of minutes. This not only saves time but also increases the likelihood that customers will participate to give feedback.
Gather targeted feedback
Another advantage of using short interactive demos is that they can be tailored to include specific features or aspects of your product. This allows you to gather targeted feedback on specific areas, rather than getting general feedback that may not be as useful. For example, you can conduct a demo specifically focused on a new feature, or gather feedback on the ease of use of a particular aspect of your product.
This can be especially useful for startups that are looking to improve their products, as well as for startups that are just getting started and trying to gather feedback from their initial set of customers.
But how do you make these quick, short interactive demos engaging and effective? One way is to use a storytelling approach. By creating real-life scenarios or stories that relate to your product, you can help customers visualize how they would use it in their daily lives. This approach not only makes the feedback process more enjoyable for customers but also provides valuable insights into how they envision using your product.
For example, let's say your SaaS startup is a project management tool. You could create a story about a small business owner who is struggling to keep track of multiple projects and deadlines. By conducting a short interactive demo that allows customers to test the tool in this scenario, you can gather valuable feedback on how well the tool solves this problem.
In addition to gathering valuable feedback, quick interactive demos can also help build stronger relationships with your customers. By demonstrating that you value their opinions and are committed to improving your product, you can establish trust and credibility with your customers.
There are a few key steps to follow when sending short guided demos to gather customer feedback:
Determine your target customer
Who are you hoping to gather feedback from? Are you targeting new customers, first set of customers, or a mix of both? It's important to identify your target customers so you can tailor your interactive demo and the questions you ask about their needs and preferences.
Prepare your demo
Make sure you have a clear and concise guided demo that showcases the select features of your product you need feedback on.
Schedule the demos
Reach out to your target customers and give them enough time to go through the guided demo to give feedback. Make sure to give them a heads-up so they can make time in their schedule to provide useful feedback.
Gather and analyze the feedback
After they go through the interactive demos and share their feedback, take some time to review the feedback you've gathered. Look for patterns and trends in the feedback, and use this information to inform your product development or customer service efforts.
By targeting the right customers, preparing a clear and concise demo, and gathering and analyzing the feedback you receive, you can gain valuable insights that can help you better serve your customers.
Experiment by sending various short interactive demos to your customers so you can get a sense of how they react to certain product features and what they think about it so you can bring in improve your product, its features, and its overall product experience.