Trigger Email Campaigns from Google Forms with Mailchimp

Quick summary

This tutorial shows how to connect Google Forms to Mailchimp using a Zapier automation, so every new form submission automatically triggers an email campaign or adds a subscriber — no manual work required.

Steps

1. Log in to Zapier, click "Create," and select "Zaps" to start building your automation.
2. Click "Trigger" to begin setting up the trigger step of your Zap.
3. Search for and select Google Forms as the trigger app.
4. Choose a trigger event, such as "New Response in Spreadsheet," to define what starts the automation.
5. Connect your Google account to Zapier to grant access to your forms data.
6. Select the Google Form response sheet you want Zapier to monitor.
7. Run a test to ensure Zapier detects the form data correctly.
8. Add Mailchimp as the Action App in your Zap.
9. Choose an action event, such as "Add Subscriber" or "Send Campaign," to define what Mailchimp should do.
10. Connect your Mailchimp account to Zapier to authorize the integration.
11. Select the Mailchimp audience where new contacts will be added and map Google Forms fields (e.g., name, email) to the corresponding Mailchimp fields.
12. Run a test to verify that new Google Forms submissions correctly trigger the email campaign in Mailchimp.
13. Click "Publish" to activate your Zap and go live.