Sync Mailchimp Audience Data to HubSpot Contacts

Quick summary

This walkthrough shows how to sync Mailchimp audience data to HubSpot contacts automatically using a Zapier Zap, so new or updated subscribers are instantly reflected as CRM contacts without any manual data entry.

Steps

1. Log in to Zapier, click Create, and select Zaps to start building the automation.
2. Click Trigger to begin configuring the trigger step of your Zap.
3. Search for and select Mailchimp as the trigger app.
4. Choose a trigger event such as New Subscriber or Updated Subscriber, depending on when you want to sync data.
5. Connect your Mailchimp account to Zapier by authorizing the integration.
6. Select the Mailchimp audience you want to monitor for new or updated contacts.
7. Run a test to ensure that Zapier detects Mailchimp audience data correctly.
8. Add HubSpot as the Action App in your Zap.
9. Choose an action event such as Create or Update Contact in HubSpot.
10. Connect your HubSpot account to Zapier by authorizing the integration.
11. Map Mailchimp subscriber fields (e.g., email, first name, last name) to the corresponding HubSpot contact properties.
12. Run a test to verify that audience data from Mailchimp syncs correctly to HubSpot contacts.
13. Click Publish to turn on your Zap and fully automate the sync between Mailchimp and HubSpot.