Here's how to do it:
- Log in to Zapier, click on "Create" and select "Zaps" to start the automation.
- Click "Trigger."
- Search for and select Mailchimp as the trigger app.
- Choose a trigger event such as "New Subscriber" or "Updated Subscriber," depending on when you want to sync data.
- Connect your Mailchimp account to Zapier.
- Select the Mailchimp audience you want to monitor for new or updated contacts.
- Run a test to ensure that Zapier detects Mailchimp audience data correctly.
- Add HubSpot as the Action App.
- Choose an action event such as "Create or Update Contact."
- Connect your HubSpot account to Zapier.
- Map the Mailchimp subscriber fields (e.g., email, first name, last name) to the corresponding HubSpot contact properties.
- Run a test to verify that the audience data from Mailchimp syncs correctly to HubSpot contacts.
- Click "Publish" to turn on your Zap and automate the sync between Mailchimp and HubSpot.