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- Open Reddit.
- Click your profile icon in the top-right corner.
- Click Advertise on Reddit.
- In Ads Manager, click Create.
- Choose Simple Create or Advanced Create.
- Under Images or video, upload your ad image or video if needed.
- In the Headline field, enter the ad copy you want to use.
- Under Call to Action, choose the button label for your ad.
- In the Destination URL field, enter the link you want people to visit.
- Review the ad preview on the right and edit the ad text if needed.
- Complete the Targeting & Delivery and Payment sections.
- Click Publish.
How to Write Reddit Ads
Try this guided demo to learn how to write Reddit ads.
📌 Why this matters
Why This Matters
Creating Reddit ads lets you tap into highly engaged niche communities where traditional advertising often feels intrusive. Reddit's unique upvote system means well-crafted ads can actually gain organic traction beyond your paid reach, essentially turning advertising spend into earned media. Users browse Reddit when they're actively seeking information and discussion, not passively scrolling, so your ads reach people in a more receptive mindset. The platform's comment system also allows direct engagement with potential customers, turning ad campaigns into genuine conversations that build trust and brand loyalty.
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