How to Write a Headline on LinkedIn

Updated on:

May 4, 2026

By:

Use this interactive demo to learn how to craft a standout headline on your LinkedIn profile.

Quick summary

Your LinkedIn headline is one of the first things recruiters and connections see, making it critical for profile visibility and discoverability. A well-written headline uses clear keywords that reflect your skills, tools, and target role to improve search ranking on LinkedIn.

Steps

Go to your LinkedIn profile and click the pencil icon beneath your banner to open profile editing.
Scroll down to the Headline section inside the Edit Intro dialog box.
Write clear keywords that answer what you do, what skills or tools you use, and what role you are targeting.
Once finished, click Save to apply your new headline.

📌 Why this matters

Your LinkedIn headline is one of the most visible and indexed fields on your profile, directly influencing how often you appear in recruiter searches and connection recommendations. A keyword-optimized headline signals your professional identity, target role, and core skills at a glance — making it essential for job seekers, freelancers, and professionals building their personal brand. Knowing exactly how to locate and edit the headline field inside LinkedIn's Edit Intro dialog removes friction and ensures your profile stays competitive. This demo gives you a repeatable, step-by-step process to update your LinkedIn headline quickly and effectively.

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