Quick summary
Ahrefs Keyword Explorer helps SEOs discover keyword ideas through multiple reports — including Phrase Match, Terms Match, Questions, Related Terms, and Search Suggestions — all from a single search. Each report surfaces a different angle of keyword opportunity, giving content and SEO teams the data they need to build comprehensive, search-intent-aligned strategies.
Steps
- Open Keyword Explorer and search for a relevant keyword.
- Navigate to Keyword Explorer > Matching Terms in the left pane.
- Review the Phrase Match Report, which shows keyword ideas containing your target keyword in the exact order entered.
- Review the Terms Match report, which displays keyword ideas containing your target keyword regardless of term order.
- Review the Questions Report, which displays keyword ideas phrased as questions to help identify informational queries.
- Navigate to Related Terms in the left pane.
- Explore keywords that top-ranking pages for your target keyword also rank for.
- Explore keywords and phrases that top-ranking pages for your target keyword frequently mention.
- Navigate to Keyword Explorer > Search Suggestions in the left pane.
- Review autocomplete suggestions for your target query and related terms provided by the Search Suggestions report.
