Quick summary
This tutorial shows how to set up goals in Google Analytics by creating a custom event and marking it as a conversion. You can track key user actions — like visiting a Thank You page — by defining matching conditions and linking them to a data stream.
Steps
- Click on Admin in the left pane of Google Analytics.
- Find the Events section in the Admin panel.
- Click on Create event to start building a new custom event.
- Choose the relevant Data Stream to associate with your event.
- Hit Create to proceed with the event setup.
- Enter a custom event name and provide the required matching conditions.
- Set the Value field to the URL of the page you want to mark as a conversion (e.g. the Thank You page).
- Ensure the Copy parameters checkbox is checked.
- Hit Create to save your custom event.
- Note: the custom event will not appear as an existing event until it is triggered at least once.
- Once the event is triggered, mark it as a conversion in the Events list.
