How To Set Up a Campaign in Google Analytics

Quick summary

This demo walks you through how to set up a campaign in Google Analytics 4 using the Campaign URL Builder to generate UTM-tagged links and verify traffic data inside GA4 Traffic Acquisition reports. Once your UTM parameters are in place, you can monitor campaign performance by session, source, and medium directly in GA4.

Steps

1. Turn the GA4 toggle ON in the Campaign URL Builder.
2. Enter the landing page URL where you want to send your traffic.
3. Enter the traffic source (e.g. newsletter, social media, email).
4. Enter the campaign medium (e.g. email, banner ad, CPC).
5. Enter the campaign name to identify this campaign.
6. Copy the generated URL with UTM codes from the builder.
7. Open GA4 and find Reports in the left navigation pane.
8. Click Acquisition then select Traffic Acquisition.
9. Click the down arrow to expand dimension options.
10. Select Session campaign as the primary dimension.
11. Click the Plus sign to add a secondary dimension.
12. Select Traffic source as the secondary dimension.
13. Use the search bar to find and confirm Session campaign.
14. Select Session campaign from the search results.
15. Click the more options menu for additional dimension choices.
16. Select source/medium to view both traffic source and medium together.
17. Select the date range you want to track your campaign for.
18. Review your campaign data via the UTM parameters displayed in the report.