How To Set Up a Campaign in Google Analytics

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There are 2 parts to setting up a campaign on Google Analytics. First is creating UTM links using GA's UTM Builder and using those links throughout your campaigns. And the second is Tracking it on GA4.

Here's a short step-by-step tutorial on how to do just that:

1. Search for "utm builder" on Google and select GA Dev Tools
2. Turn the toggle ON for GA4.
3. In the Website URL field, enter the landing page URL where you want to send your traffic.
4. In the Campaign Source field, enter the source of your traffic (e.g., newsletter, social media, email).
5. In the Campaign Medium field, enter the medium of your traffic (e.g., email, banner ad, CPC).
6. In the Campaign Name field, enter the name of your campaign (e.g., summer sale, Q4 promotion).
7. The Generated URL field will display your URL with UTM codes.
8. Copy the generated URL and use it in your marketing campaign.

Now, let's move to Google Analytics to track our campaigns.

1. Go to Reports in the left pane.
2. Click on Acquisition > Traffic Acquisition.
3. Click on the down arrow below the search bar on the report.
4. Find Session campaign and click on it.
5. Hit the Plus button and add Traffic source> Session Campaign. (use search bar to find it)
6. You can also View Source/Medium by clicking on the down arrow above the search bar and selecting Source/medium.
7. Save your changes.

Now, you can create UTM links and Track them on Google Analytics 4.