How to Post on Multiple Social Media Accounts in Hootsuite

Updated on:

April 6, 2026

By:

Madhav Bhandari

Use this interactive demo to learn how to post across multiple social media accounts with Hootsuite.

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It is very easy to post on multiple social media accounts on Hootsuite. Here’s a quick guide on how to do it:

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On Hootsuite's main dashboard, go to the top-right corner and click 'Create a Post'.
After that, click the 'Publish To' menu to get started.
Choose the social media accounts where you wish to publish your Hootsuite post. One by one, tick the checkbox beside them.
Following that, click the text box under the Your Post section and type the caption.
Subsequently, tap the 'Add Media' icon right below it and then upload the image or video you wish to use.
Review the post afterwards, then click 'Post Now' to proceed.
After completing these steps, your Hootsuite post will be posted immediately on multiple social media accounts.

📌 Why this matters

Publishing across multiple social accounts simultaneously saves you from the tedious task of logging into each platform separately and recreating the same post dozens of times. Beyond the obvious time savings, this approach ensures your message reaches your entire audience at the optimal moment, rather than staggered throughout the day as you manually post to each network.

You also maintain consistent messaging and timing across platforms, which strengthens your brand presence and prevents the common mistake of slightly different versions diluting your core message.

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