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All Tutorials /Sendgrid

How to Personalize Emails in SendGrid For Free

Updated on:
April 6, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to personalize your emails with SendGrid for free.

‍

‍

It is very easy to personalize emails in SendGrid for free by adding custom values to the email using merge tags. Here’s a quick tutorial on how to do it:

‍

  1. Inside SendGrid's Design Editor, head over to the left-side panel and tap the 'Tags' tab.
  2. Find the merge tag you want to use, then click the 'Copy' button next to it. Since you're personalizing emails, consider choosing {{first_name}}, {{last_name}}, {{email}}, and other similar options that represent the personal details of the recipients.
  3. After that, go to the preview area and select the text module you wish to edit.
  4. Paste the selected merge tag into the content. In this case, you can place the first name substitution next to the email greeting.
  5. Following that, click anywhere outside the selected module and then repeat the same series of steps until all custom values you want to use are added to your email.
  6. Finally, click 'Save' to apply the changes.

📌 Why this matters

Personalizing emails transforms generic mass messages into conversations that feel individually crafted. When recipients see their name and relevant details, open rates typically increase by 26% and click-through rates jump significantly.

Beyond basic personalization, this same merge tag system lets you customize entire sections based on recipient data like location, purchase history, or preferences. You're essentially creating dozens of email variations from a single template, making each subscriber feel like you're speaking directly to them rather than broadcasting to thousands.

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