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- Log in to Zapier, click “+ Create”, then select “Zaps”.
- Click "Trigger”.
- Choose Zoho Campaigns as the trigger app.
- Select a trigger like New Campaign.
- Click "Sign in" to authorize Zapier to access your campaign data.
- Click "Continue" to proceed.
- Choose which mailing list subscribers will receive automated messages.
- Click "Test trigger”.
- Hit on "Continue with selected record”.
- Choose WhatsApp Business as the action app.
- Select an action like "Send Freeform Message”.
- Connect your WhatsApp account and authenticate it.
- Click Publish to activate the Zap.
How To Integrate Zoho Campaigns With WhatsApp
Follow this interactive demo to learn how to integrate Zoho campaigns with WhatsApp.
📌 Why this matters
Connecting your email campaigns to WhatsApp lets you reach subscribers instantly on the platform they check most frequently. While email open rates hover around 20%, WhatsApp messages get read within minutes and boast 98% open rates. This integration transforms your email marketing strategy into a multi-channel approach where you can send immediate follow-ups, reminders, or time-sensitive offers directly to subscribers' phones. You're essentially meeting your audience where they already spend their time, creating a more personal touchpoint that feels less like marketing and more like genuine communication.
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