How To Install Google Tag Manager on Wordpress

Quick summary

This tutorial shows how to generate a Google Tag Manager code snippet and install it on a WordPress site using the Header Footer Code Manager plugin. It covers every step from creating a GTM account and container to pasting the header and footer scripts into WordPress.

Steps

1. Go to the Accounts tab in Google Tag Manager and click Create Account.
2. Enter your Account Name, such as your company name.
3. Add a Container Name, such as your website's domain.
4. Click Create to generate the new container.
5. Hit Yes to view the generated code snippet.
6. Click the copy icon to copy the body code from the snippet.
7. Use the provided link if you need to view the code snippet again later.
8. In WordPress, go to Plugins and click Add New Plugin.
9. Use the search bar on the Add Plugins page to find the right plugin.
10. Search for HFCM and install the Header Footer Code Manager plugin.
11. After installing HFCM, find it in the left panel and click Add New.
12. Create the first snippet and name it to indicate the GTM Header.
13. Set the Location dropdown to Header for this snippet.
14. Paste the header code from Google Tag Manager into the code box and click Save.
15. Add a second snippet for the Footer, name it, and set the location dropdown to Footer.
16. Paste the footer code into the code box and click Save.
17. Verify that the Status for both added snippets is set to ON.