How to Host a Webinar on LinkedIn

Updated on:

May 4, 2026

By:

Use this interactive demo to learn how to set up and promote a live webinar on LinkedIn.

Quick summary

Hosting a webinar on LinkedIn lets you reach a professional audience by creating a LinkedIn Event and sharing your streaming link directly on your feed. This step-by-step process covers everything from accessing LinkedIn Advertise to posting the event with tags and captions.

Steps

Go to LinkedIn Advertise to begin the event creation process.
Click the 'Create an Event' button on the Advertise page.
Alternatively, open your dashboard, navigate to the left-side menu, and click 'Events'.
Click the 'Create an Event' button in the top-right corner of the Events page.
Go to your streaming app where your webinar is live and copy the invitation link.
Paste the invitation link into the dialog box and fill in all other required event details.
Once all details are complete, click 'Next' to proceed.
Type your caption and tag people to invite attendees and maximize your event's reach.
Finalize all details and click 'Post' to share the webinar event on your LinkedIn feed.

📌 Why this matters

Hosting a webinar on LinkedIn gives professionals direct access to a highly engaged B2B audience without requiring attendees to leave the platform. LinkedIn Events integrate seamlessly with your feed, allowing you to tag connections, write captions, and drive registrations organically. This makes LinkedIn one of the most effective channels for thought leadership webinars, product launches, and professional community building. By linking your existing streaming tool via an invitation link, you can broadcast on LinkedIn while keeping your preferred webinar software.

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