How to Find Prospects on LinkedIn

Updated on:

May 4, 2026

By:

Use this interactive demo to learn how to search and filter prospects on LinkedIn.

Quick summary

LinkedIn's search and filter tools let you find prospects by role, keyword, and member type in just a few steps. Using the People filter and All filters options narrows results so you can target the right contacts faster.

Steps

Go to the search bar in the top menu of your dashboard and press Enter to run your initial search.
Click the People filter to narrow results to LinkedIn members only.
Select All filters to access advanced filtering options and define exactly what your ideal prospect looks like.
Review and select the keywords that best describe the qualities you want your prospect to have, then click Show results.
Review the LinkedIn results, which display all matching profiles based on your chosen filters and keywords.

📌 Why this matters

Finding the right prospects on LinkedIn is one of the most critical steps in any B2B sales or outreach workflow. LinkedIn's built-in search filters — including the People filter, All filters, and keyword selection — allow sales teams to precisely target decision-makers by role, industry, and profile attributes. Using these tools effectively reduces time spent on unqualified leads and increases the quality of outreach. This demo shows exactly how to use LinkedIn's native search functionality to build a targeted prospect list without any third-party tools.

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