How to Create Shortened Links in Buffer

Updated on:

May 12, 2026

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Use this interactive demo to learn how to generate and add shortened links to your Buffer posts.

Quick summary

Buffer's built-in link shortening feature lets you automatically shorten URLs directly inside the Create Post panel, keeping your social posts clean and trackable without switching tools.

Steps

Inside Buffer's Create Post panel, tap the entry box and paste the link you want to add to your post.
Click the Link Shortening option below the entry box to enable link shortening for that post.
Once enabled, the shortened link is automatically created and added to your Buffer post.

📌 Why this matters

Buffer's built-in link shortening feature saves social media managers time by automatically generating shortened URLs directly within the post composer, eliminating the need for third-party URL shorteners. Shorter links keep posts cleaner, improve click-through rates, and make it easier to track engagement across channels. For teams managing multiple social accounts, having link shortening integrated into the scheduling workflow reduces friction and keeps every published post consistent and professional.

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