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- Go to youtube.com while signed in to your Google account. Click your profile icon in the top-right corner and go to Settings.
- Click Create a new channel in the profile menu.
- Enter a temporary name for it, and click Create. This second channel will be deleted during the process - the name does not matter.
- Go back to Settings, click Advanced settings, then click Move channel to a Brand Account.
- Enter your password when prompted. On the next page, confirm your main channel is selected, then select the second blank channel you created and click Replace.
- Check the confirmation box acknowledging that the second channel will be deleted, then click Delete channel.
Note: The change may take up to 10 minutes to take effect after completion. - Click Move channel to complete the process.
- Once complete, using your original channel, go to YouTube Studio, open Settings, and click Permissions. If the page shows Keep managing permissions in your brand account, the conversion was successful.
How to Create a YouTube Brand Account
Try this guided demo to learn how to create a YouTube brand account.
📌 Why this matters
Why this matters
A YouTube Brand Account separates your channel identity from your personal Google profile, which is essential for any business or creator who wants to share channel management with a team. Without it, every manager needs access to a personal Google login - a security risk and a practical problem when team members change. The conversion process also preserves your existing subscribers, videos, and channel history, so there is no cost to making the switch after the fact. Getting this structure in place early means your channel is set up to scale with proper access controls from the start.
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