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All Tutorials /Mixpanel

How To Create A Mixpanel Funnel

Updated on:
April 6, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to create a Mixpanel funnel and analyze user behavior.

‍

Here is how you can create a funnel in mixpanel:

  1. Open a board where you wish to create a funnel report.
  2. Use the add a report option on a new or existing board.
  3. Select Funnel Report.
  4. This will open the funnel report page. The first step is to identify the most important settings on the left. This includes the Metrics you wish to funnel.
  5. Funnels in mixpanel work by calculating conversion from one step to another, usually in a sequential manner. So, pick an event that happens first.
  6. In our demo, we will go with page view.
  7. Now, pick an event that occurs after page view, we will pick sign in.
  8. You will notice funnels starting to be represented on the right. You can stop or continue adding steps to your funnel.
  9. You can now better understand how useful funnels are to visualize the conversion between events.
  10. You can change the visualization of your report from the top right.
  11. And change the time window from right above the chart.
  12. Another important setting is the Metric you are measuring, found above the filters option. Click on it to view more options.
  13. Simply click on a new metric to measure and you will notice your visualization change.
  14. Once ready, click on the Save button on the top right.

📌 Why this matters

Creating funnels transforms raw event data into actionable conversion insights, revealing exactly where users drop off in your product journey. You can identify which steps lose the most users and prioritize optimization efforts accordingly.

Beyond simple conversion tracking, funnels let you segment users by behavior patterns and compare conversion rates across different time periods or user cohorts. This means you can spot seasonal trends, measure the impact of product changes, and understand how different user segments interact with your features differently.

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