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All Tutorials /GetResponse

How to Create a Drip Campaign in GetResponse

Updated on:
April 6, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to create a drip campaign in GetResponse.

‍

Creating a drip campaign in GetResponse involves setting up a series of automated emails that are sent out based on specific triggers and timing intervals. Here’s a step-by-step guide to help you create a drip campaign in GetResponse:

  1. In the main dashboard, click on 'Tools' in the top menu.
  2. Select 'Automation'.
  3. Click on the 'Create workflow' button.
  4. You can build your own template or choose under the pre-made template by clicking 'Use template'.
  5. Set a condition and make it as the starting point for your workflow.
  6. Click 'Add Elements' to add more actions to your drip campaign.
  7. Choose an email to send as part of the drip campaign.
  8. Select from your existing emails.
  9. Select a content that fits the specific stage of your drip campaign.
  10. Under the 'Actions' menu, click 'Wait' and drag it to your workflow to add a delay for the next action.
  11. Decide how many days you will delay the next action.
  12. Go to 'Actions' and select 'Send message' to add to your workflow.
  13. For each 'Send Message' element, choose an existing email or create a new one.
  14. Add a tag to your workflow.
  15. Under the 'Properties' section, select your preferred tag for your drip campaign and click on it.
  16. Under the 'Filter sections', select 'Amount' and drag the element to your workflow.
  17. Decide the amount of how many contacts you want to reach for your drip campaign.
  18. Once you’re satisfied with your workflow, click 'Save and publish' option to start your drip campaign.

📌 Why this matters

Drip campaigns transform one-time visitors into loyal customers by delivering the right message at precisely the right moment in their journey. While you could manually send individual emails, automation lets you nurture hundreds or thousands of leads simultaneously without lifting a finger.

The real power lies in behavioral triggers—when someone downloads your guide or abandons their cart, your campaign responds instantly with relevant follow-up content, creating personalized experiences that feel human despite being completely automated.

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