Quick summary
HubSpot's Campaigns tool lets marketing teams create, organize, and track multi-channel campaigns from a single dashboard. In just a few clicks, you can define a campaign name, assign an owner, set goals, and launch — all without leaving HubSpot Marketing Hub.
Steps
- Navigate to Marketing then select Campaigns from the top navigation menu.
- Click the Create campaign button to start building a new campaign.
- Choose to start from scratch or select a pre-built template to guide your setup.
- Enter a clear Campaign Name (note: this cannot be changed later), assign a Campaign Owner, and optionally set a goal.
- Optionally define your Target Audience and set a Budget for the campaign.
- Click Create to officially launch your campaign.
- After launching, plan goals and audience in advance, use the campaign calendar for scheduling, and track performance to optimize results.
