How To Set Up Lead Scoring in HubSpot

Quick summary

HubSpot lead scoring lets you assign positive and negative point values to contact criteria, automatically ranking leads by sales-readiness. This tutorial walks through configuring the HubSpot Score property via Property Settings so your team can prioritize outreach more effectively.

Steps

1. Click on the gear icon in the main navigation bar to open Settings.
2. Navigate to Properties in the left-hand settings menu.
3. Search for HubSpot Score and locate it in the properties list.
4. Select the Field type tab and find the Positive and Negative Attributes sections.
5. Add criteria to Positive and Negative attributes to specify point addition or reduction for the overall lead score.
6. Assign scores to each criterion you have added.
7. Click Save to apply your lead scoring configuration.