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- Go to youtube.com and click your profile icon in the top-right corner. Select Settings from the dropdown menu.
- Under the Account section, click Add or manage your channel(s).
- Click Create a channel on the page that follows, then enter the name for the Brand Account - typically your business or organization name.
- In Advance settings, click Move channel to confirm. YouTube will transfer your channel and all its content to the new Brand Account.
- Sign back in and click your profile icon to confirm the channel now appears under the Brand Account name in the account switcher.
- Go to myaccount.google.com/brandaccounts to manage access and add other users as owners or managers of the Brand Account.
How to Convert a Personal YouTube Channel to a Brand Account
Use this step-by-step demo to learn how to convert a personal YouTube channel to a brand account.
📌 Why this matters
Why this matters
Channels that start as personal projects often outgrow the individual who created them, especially in business or team environments. Leaving a channel tied to a personal Google account creates a single point of failure - if that person's account is compromised or they leave the organization, access to the channel and all its content is at risk. Converting to a Brand Account gives you a proper ownership structure with role-based access, so the channel belongs to the organization rather than an individual. It also makes it easier to onboard agencies, contractors, or new team members without sharing personal login credentials.
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