How To Connect Google Search Console to Google Analytics

Quick summary

Connecting Google Search Console to Google Analytics (GA4) lets you see organic search performance data — including queries and impressions — directly inside your Analytics reports. Once linked, you can publish the Search Console collection to your Reports Library to make the data immediately accessible to your team.

Steps

1. Go to Admin on the left pane.
2. Under Product links, click on Search Console links.
3. Click on the Link button.
4. Click on Choose accounts.
5. Hit Add a property.
6. Use the search bar to find your property.
7. After selecting your property, hit Next.
8. Click on Select to select a web stream.
9. Click on the Submit button.
10. Confirm the LINK CREATED success message.
11. Go back to the main screen and navigate to Reports > Library.
12. Find Search Console under Collections, click the three dots, then click Publish.