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Quick summary
YouTube Studio Analytics gives creators a centralized dashboard to track views, watch time, subscribers, and revenue in one place. You can filter by date range, explore traffic sources via the Content tab, and review audience demographics to make data-driven decisions for your channel.
Steps
- Go to studio.youtube.com and click Analytics in the left sidebar.
- On the Overview tab, review views, watch time, subscribers, and revenue for the selected period.
- Click the date range in the top-right and select Last 28 days, Last 90 days, or a custom range.
- Scroll down to the top videos section to see which videos are driving the most traffic during the selected period.
- Click the Content tab to review impressions, click-through rate, and traffic sources to see how viewers are finding your content.
- Click the Audience tab to see subscriber count over time, returning versus new viewers, and available audience demographics.
- Click See more on any section to expand the full data table for deeper analysis.
