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How to Automate Emails in HubSpot

Updated on:
May 8, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to set up automated email workflows in HubSpot.

Quick summary

HubSpot email automation lets you create workflow-based sequences that send targeted emails automatically based on contact actions. By setting up triggers and actions inside the Automation tab, you can deliver confirmation emails, thank-you messages, and follow-ups without manual effort.


Steps

  1. Go to HubSpot emails and navigate to the Automation tab.
  2. Click the Create a new workflow button to start building your sequence.
  3. Choose a trigger that will start the automation sequence.
  4. Design your automation by adding actions using the + sign in the workflow builder.
  5. Select an action such as sending an email on a link click to define what happens next.
  6. Find the send email action under the Communications column.
  7. Configure the automated email to send messages like a thank you mail or confirmation mail.
  8. Click Review and send to finalize and activate your automation.

📌 Why this matters

HubSpot email automation allows marketing and sales teams to deliver the right message at the right moment without manual intervention. By building trigger-based workflows, teams can automatically send confirmation emails, follow-ups, and nurture sequences tied directly to contact behavior such as link clicks or form submissions. This reduces repetitive manual work, ensures consistent communication, and helps businesses scale personalized outreach across their entire contact database. For any team using HubSpot as their CRM and marketing hub, mastering email automation is essential to improving engagement rates and shortening the sales cycle.
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