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- Go to studio.youtube.com and click Settings in the left sidebar.
- Click Channel in the settings menu, then select the Basic info tab.
- Locate the Keywords field. Click inside it and begin typing your first keyword or phrase.
- Press Enter or a comma after each keyword to add it as a separate tag. Add as many relevant terms as apply to your content focus, topics, and target audience.
- Click Save to apply the keywords to your channel.
How to Add Channel Keywords in YouTube Studio
Walk through this interactive demo to learn how to add your channel keywords in Youtube Studio.
📌 Why this matters
Why this matters
Channel keywords give YouTube direct input on what your content is about, which influences how your channel is categorized and which search queries it may appear alongside. Without them, YouTube relies entirely on video-level signals to understand your channel, which is a slower and less reliable way to build topical authority. Adding a focused set of keywords takes under five minutes and is one of the few channel-level settings that directly supports discoverability. Keeping them specific and relevant - and updating them as your content evolves - ensures YouTube's understanding of your channel stays accurate over time.
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