How to Add ALT Text to Images on LinkedIn

Updated on:

May 4, 2026

By:

Use this interactive demo to learn how to attach accessible ALT text to your LinkedIn image posts.

Quick summary

Adding ALT text to LinkedIn images improves post accessibility for visually impaired users and boosts discoverability. This feature is built into LinkedIn's post creation flow and takes only seconds to complete before publishing.

Steps

Go to the post creation box on your dashboard and click 'photo' to begin uploading an image.
Once the photo is uploaded, click the 'ALT' button displayed below the photo.
Type your ALT text into the description box provided.
Click 'Add' to save the ALT text to your image.
Click 'Next' to proceed to the caption and finalization step.
Add your captions, finalize the post, then click 'Post' to publish.

📌 Why this matters

Adding ALT text to LinkedIn images is a critical step for making professional content accessible to users who rely on screen readers. It also signals content relevance to LinkedIn's algorithm, potentially increasing post reach and engagement. For brands and creators focused on inclusive marketing, this feature ensures no audience segment is excluded from consuming visual content. Mastering LinkedIn image accessibility helps organizations meet digital accessibility standards while maximizing the impact of their social media strategy.

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