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Who’s it for
ABM marketers, Demand gen teams, Growth marketers
Where it works
ABM landing pages, competitor campaigns, retargeting campaigns
What you’ll achieve
Better engagement from target accounts, conversion tracking, ABM penetration
Why it matters
ABM campaigns targeting a handful ofhigh-value accounts need personalized experiences. Storylane's HTML demos make it easy to templatize once and quickly customize with company names, logos, and brand colors for each target account — enabling ABM marketers to dramatically improve campaign performance.
Specficially for ABM campaigns, build a guided demo one time, then spin up personalized links for 20 to 50 target accounts, drop in logos, change variables.
Jackson Eldrige
Lead Demo Strategist, Storylane
Key takeaways
Implementation guide
Templataize setup and scaling
- Build one HTML guided demo showcasing your core value proposition for enterprise accounts
- Use placeholder "tokens" for company name, logo, and brand colors that can be quickly swapped
- For 20-50 target accounts, quickly spin up individual links and customize each one
- Adjust brand colors to match each target account's visual identity
- Generate personalized demo links for each account to track engagement
Manual export and upload
- Navigate to Storylane analytics to see which companies are engaging with your demos
- Export the company data showing accounts that have recently engaged
- Upload this company list to LinkedIn Campaign Manager to create matched audiences
- Target only these engaged accounts with your ABM campaigns for higher intent targeting
Automated list syncing
- Build company lists inside HubSpot/Salesforce based on Storylane demo engagement data
- Use Zapier to automatically import engaged company lists from Storylane into HubSpot
- Create ad audiences inside HubSpot that sync directly to LinkedIn ads
- Set up workflows to continuously update these audiences as new companies engage
Engagement as a success metric
- Track demo engagement as a key metric beyond just conversions
- Understand that not everyone will convert immediately, but engagement shows interest
- Monitor if target accounts (e.g., Amazon, Salesforce) are clicking on demos on your pages
- Use this data to validate that your ABM campaigns are reaching the right decision-makers
Validating campaign performance
- Run ABM campaigns driving traffic to pages with embedded Storylane demos
- Check if people from your target accounts are engaging with the demos
- If someone from a target account engages, you know your campaign is working
- Use engagement data to prioritize which accounts need sales follow-up
Homepage and product page retargeting
- Identify companies engaging with demos on your homepage or high-intent pages
- Create retargeting audiences on LinkedIn based on this engagement data
- Use different messaging based on where they engaged (homepage vs product pages vs solutions pages)
- Match retargeting ad messaging to the specific demo content they interacted with
Competitor-focused campaigns
- Create unique demos for each competitor comparison landing page
- Track which companies engage with competitor-specific demos
- Build retargeting campaigns with messaging aligned to competitive positioning
- Target these accounts knowing they're either competitor customers or actively evaluating alternatives
- Use more aggressive messaging since you know they're in-market
Segmented retargeting by engagement
- Create different retargeting campaigns based on demo completion rate and time spent
- High engagement (>75% completion): Direct sales outreach or demo booking ads
- Medium engagement (25-75% completion): Educational content or case studies
- Low engagement (<25% completion): Top-of-funnel awareness content
Examples and inspiration
Advanced strategies
Specficially for ABM campaigns, build a guided demo one time, then spin up personalized links for 20 to 50 target accounts, drop in logos, change variables.
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