Boost Pipeline & Accelerate Your Sales Velocity.

See Storylane in action!

Join businesses like:
Our customers have seen
Increase in pipeline
Increase in sales velocity
Engagement on demos
Storylane is our singular solution to countless pains in sales, marketing, business development, partnerships and product
Matthew Weisberg
Ex - Director of Solutions Consulting, Upland

#1 Easiest
Walnut Alternative

Storylane is the easiest walnut alternative with an easier UI, faster demo creation and instant signup - backed by users on G2.
Trusted by 1000+ industry leaders
Loved by sales & marketing teams at

When to use Storylane vs Walnut?

Ease of Use
Easier UI (#1 on G2)
Much harder UI (#16 on G2)
Demo Creation Time
10 mins
>1 week
Marketing & sales teams
Built for sales teams only
Free start
From $10,000/year
Time to Try
Instant signup
Post-sales demo (over a week)
Demo Capabilities
Supports multiple demos
Built for single demos only
Product Updates Frequency
Fastest in the category. Launched Demo Hub, Account Reveal, Gmail plugin in last 6 months
Slow. No major product changes in last 12 months

They said it, not us...

Interactive demonstrations done right!
We've used many interactive demo tools, including Walnut, and Storylane hands down delivers way better results for us as an organization. We're able to push a number of interactive demonstrations to potential prospects after discovery calls which makes it easier to understand implement with ease.
Verified User in Computer Software
Mid-Market(51-1000 emp.)
Wonderful product to create walk through videos
Its the most intuitive and simple to-get-started tool for building walk-throughs. I was able to create a demo within minutes and iterate quickly to make it perfect! We looked at several other competitors - Dopt, Floik, Navvatic and Walnut and choose Storylane
Verified User in Computer Software
Mid-Market(51-1000 emp.)
Best product, best support, and best culture!!
Storylane is super powerful to apprehend, the builder is smooth and gets things done. And Having a free trial is a huge plus as compared to reprise, Walnut or Demostack.
In addition, the team was super helpful and reactive giving me a personal tour of the product after I could build my first flows for free. That's how software should be done in 2024.
Salim J.
CEO, Small-Business (50 or fewer emp.)

Make buying easy with Storylane

Chat with our demo expert to find out how 2500+ companies use Storylane to drive more revenue

What makes Storylane better than Walnut?

Platform Use-case
Sales, Pre-Sales and Marketing
Only Sales
Guided Demos, Clickable Demos & Demo Hub
Only Clickable Demos
Ease of use
10 mins to build
Has a learning curve with complex terminologies
We build your first demo during onboarding call (~45 mins)
Need support to build product clone. Takes weeks
Swap out specific screens in just 2 clicks as your product changes
Product changes require demos to be rebuilt again
HTML, Screenshot & Videos can be mixed
Demo Personalization
Advanced personalization tokens + Custom themes to personalize demos for multiple ICPs in seconds
Limited tokens. No themes for quick demo personalization
Secure Sharing
Yes (passcode and expiry)
Deep integration to Salesforce, HubSpot, Marketo, Pardot, Slack and more
Only CRM integrations. Doesn't even integrate with Slack
AI Assist
Add voiceover and translate to different languages
Buyer interaction, click reports, historical data export and much more
Identify Anonymous Visitors
Mobile Support
Demo Export
Both GIF + Video
Starts at $0
Non-transparent Pricing

Shorter sales cycles, better conversions, more revenue

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Impact our customers have seen

Increase in Pipeline
Increase in Sales Velocity
Malek Bergeron
Marketing Manager @Quadient

"The interactive demo we built blew away everyone at my company. I'm getting messages everyday about what tool I used and how I built our interactive demo. It's incredibly easy to set up and use."

Matt slotten
Marketing @Nutanix

"StoryLane is intuitive, powerful, and easy to use platform. Their tech replicates real product giving it true look and feel experience !"

Nash Heywood
Dir Marketing @Gong

"Html editing is awesome - Can't wait to see what all Gong will do with Storylane!"

Jeremy Goldstein
Sr. PMM @SentinelOne

"I love the ease of capturing HTML demos, dynamic tokenization, and Salesforce & Marketo integrations. Within 2 months, we implemented Storylane and have it running in demand gen campaigns, at events, and our sales enablement tool."

Emily Elizabeth
VP Marketing @Onspring

"Love the ability to create vignettes that tell a story about our software. It is so fast and simple, it's eliminated the need for a video budget to showcase similar features. Our executive team continues to rave about how well Storylane visualizes our own tool!"

Martin Kurowski
PMM @Rockwell Automation

"Storylane's HTML Capturing is by far the easiest and most reliable to use out of other competitors. Great pricing, great support team and great use for product walkthroughs and tutorials"

Megan Prokott
Marketing Manager  @McGraw Hill

"Storylane gives a realistic experience of using the platform while controlling variables. I found the set-up of my tours to be very user-friendly, and it is a vast improvement upon a different platform I was using before to do the same thing."

Matthew W
Sales @Upland

"It's so good, I almost want to keep it as secret... They are singular solution to innumerable pains in Sales, Marketing, Service, BD etc.. Storylane has practically no limit to its utility"

Mark Barrera
VP @TrustRadius

"Such a great value for software buyers and sellers! Can't wait to see everyone take advantage of these great demos."

Harry Solomon
Director @Ignition

"Storylane fits in perfectly to nurture our customers, how we want to optimize our funnel, and how we ultimately want to run as a marketing team, which is data-driven.”

Taylor Morrison
Product Manager @Housecall Pro

"Storylane is a game changer for creating product demos. Building the demos is surprisingly easy, and I love the flexibility in swapping out screens if the product changes in the future without starting from scratch."

Kasey Rubenstein
Content @Macmillan

"Compared to making videos I found Storylane to be simpler and more flexible as it allows customers to choose their own adventure. Also the demos are easier to edit and remain at the same link compared to a video!"

Marcus King
PMM @PaperCut

"Storylane is an easy to use tool that enabled our team to showcase our product in an efficient and prompt manner. The learning curve is very small and it is quite easy to hit the ground running with it."

Jenn Deering Davis
CMO @Gradient Works

"Storylane - the product we used to make this demo - is pretty slick. Highly recommended for easy and pretty interactive demos"

Colin Lachance
CEO @JurisageAI

"Really enjoyed my first experience using Storylane to develop an interactive demo for Jurisage AI."

Hugh McFall
PM @Chargepoint

"Great Execution !! Very impressed with how easy it was to put together high quality demo tour. Now, we have much needed resource we can use for our sales team."

Kathleen Booth
SVP @Pavilion

"I've had the opportunity to test drive the platform and have been blown away by how easy it is to use and its potential impact on the companies that use it - Thanks to Storylane."

Jeffrey Schenck
VP PMM  @Linedata

"Storylane provides an easy-to-use, highly intuitive alternative to traditional screen capture product demos. I'm looking forward to really putting Storylane to work in our product marketing, pre-sales, lead gen, website, and events activities and channels!"

With Storylane, the possibilities are endless

Clickable live demos

Showcase your product in a way that resonates with each prospect.
Link screens to simulate a dynamic live demo experience.
Customize demos to align with each prospect's interests.
Create specific flows for different personas.
See interactive demo

One-click edit your demo content

Want to mask Personal information or change demo content? Storylane has built the market’s first in-line demo editor that's ultra easy with
Edit text, customize HTML images, change graphs
Blur, hide or delete sensitive data
Copy/Paste elements smartly
Embed any content like video, audio, pdf, maps, etc

Always on AI assistant for your demos

Use Storylane AI to quickly generate guides with little inputs to pitch a more coherent product story to your users.
Improve guides with a single click
Create new guide with less context
Translate guide to 25+ languages
Add Voiceover automatically to your demos

Personalize your demos

With the use of Storylane Token variables, you can create a more personalized demo.
Change Name, Company, Logos etc of prospect in one click
Adjust Date/Time in your demo so it's never stale
Share Unique link for each prospect without having to replicate demos

Connect your marketing & sales stack

Scale your MQL engagement with Product Qualified Leads and push them into your sales funnel as SQLs.

Native integrations with HubSpot, Salesforce, Marketo, Pardot, along with 3000 more via Zapier.
Learn more
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Supercharge your funnel with interactive demos

Get a demo and discover how 2500+ industrial leaders use Storylane to supercharge their conversions.
Book a demo