How Uberall achieved ∼10min demo engagement and 77% CTA conversion

Learn how Anthony Granillo, Product Enablement Manager at Uberall,  created an interactive demo to showcase Uberall’s exciting new Social Post Assistant and teach customers how to use it, resulting in:

  • ∼10 min Avg Demo Engagement time, and
  • 77% CTA Conversion
5x
Leads
3x
Sales Velocity
industry:
lOCATION:
Berlin, Berlin, Germany

Why do you think this demo worked?

👉 Offer custom experiences (DIY and Guided Tours)

We provided the possibility to have a DIY tour and also a guided tour showcasing the feature, so that all the customers would be able to have their own preferred experience. The DIY tour could have also been used as a testing ground to check whether the customer understood the path to use the feature.

👉 Smartly engage users with specific guide callouts

Associate specific guide callouts with different activities in your walkthroughs. For example, use hotspots when you want users to learn navigation (or when they can take an action) and use tool-tips for providing color and detail to what the user is looking at.

👉Go the extra mile and add details to guides

Don’t take obvious queues from callouts for granted (i.e., Hotspot indicator). Cater to audiences of all levels of technical proficiency by including small details. For example, include headers that further distinguish steps in the guide such as “navigation point,” “additional info/tips,” etc. This can help users quickly identify what is actionable versus what is good to know.

👉 Ensure demos speak to all users

Consider users of all levels. Typically, those creating a demo are very familiar with what is demonstrated in the guide. This can create biases that sacrifice valuable information to reduce the guide’s duration. Adding a few additional steps of clarifying detail can be beneficial to your customers grasping a concept.

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."
—CHRIS LANCASTER, SUPPLY CHAIN PROJECT
Revolutionize your sales game with interactive Product demos

Supercharge your funnel with interactive demos

Get a demo and discover how 2500+ industrial leaders use Storylane to supercharge their conversions.
Book a demo

How Uberall achieved ∼10min demo engagement and 77% CTA conversion

Learn how Anthony Granillo, Product Enablement Manager at Uberall,  created an interactive demo to showcase Uberall’s exciting new Social Post Assistant and teach customers how to use it, resulting in:

  • ∼10 min Avg Demo Engagement time, and
  • 77% CTA Conversion
Website
This is some text inside of a div block.
Industry
Integrations
Location
Berlin, Berlin, Germany

Why do you think this demo worked?

👉 Offer custom experiences (DIY and Guided Tours)

We provided the possibility to have a DIY tour and also a guided tour showcasing the feature, so that all the customers would be able to have their own preferred experience. The DIY tour could have also been used as a testing ground to check whether the customer understood the path to use the feature.

👉 Smartly engage users with specific guide callouts

Associate specific guide callouts with different activities in your walkthroughs. For example, use hotspots when you want users to learn navigation (or when they can take an action) and use tool-tips for providing color and detail to what the user is looking at.

👉Go the extra mile and add details to guides

Don’t take obvious queues from callouts for granted (i.e., Hotspot indicator). Cater to audiences of all levels of technical proficiency by including small details. For example, include headers that further distinguish steps in the guide such as “navigation point,” “additional info/tips,” etc. This can help users quickly identify what is actionable versus what is good to know.

👉 Ensure demos speak to all users

Consider users of all levels. Typically, those creating a demo are very familiar with what is demonstrated in the guide. This can create biases that sacrifice valuable information to reduce the guide’s duration. Adding a few additional steps of clarifying detail can be beneficial to your customers grasping a concept.

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."
—CHRIS LANCASTER, SUPPLY CHAIN PROJECT