How SurePrep achieved 13,000 impressions and engagement rate surpassing 50%
Learn how Greg, Marketing Director at SurePrep, part of Thomson Reuters, crafted an interactive demo to give potential customers the ability to experience their software in an immersive way, resulting in:
- 13,000 impressions and
- Over 50% engagement rate
Why did this demo work?
Interactive demos are reshaping the way businesses engage, and here are the key insights from SurePrep demo.
📌 Let potential customers experience the main steps firsthand
The interactive demo allows potential customers to experience the main steps in the workflow. When they eventually meet with a sales representative, they’re more informed and able to ask better questions. They’re further down the funnel as a result of walking through the interactive demo. Videos have their place, but interactivity > passivity.
📌 Keep it comprehensive and educational
Each point in the end-user's workflow was crafted into a step within the demo. After completing the demo, they’re familiar with the entire process.
📌 Show your strength
Greg and the team strategically highlighted the main features of their software within the demo to demonstrate its ease-of-use.
Check out the LinkedIn Story
