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How Stairwell achieved a 50% engagement rate!

How Dylan, Digital Marketing Manager at Stairwell, made it easier for potential buyers to understand the product and catapulted ahead of competitors
and achieved a 50% Engagement Rate!

Mountain View, California, United States

Why did this demo work?

We love grasping interactive demos, offering valuable insights to both beginners and experienced creators. Let's start without delay and dive into the details.

📌 Ungate the Demo
Give visitors a choice. Dylan and the team don’t require any information up front from visitors to check out the Stairwell platform tour. If visitors want to book a demo after the tour, they can - but Dylan doesn't force them by asking for their information upfront.

📌 Highlight specific features.
Focus on the features that either aren’t necessarily available elsewhere, or are hard to explain with just words, and give them an interactive taste. It works wonders.

📌 Let the viewers pick their own adventure.
Stairwell's tour has a lot of steps, but they’re broken out to allow visitors to take the journey on their own for sections that interest them the most.

Check out the LinkedIn Story

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."