How SoftLedger increased avg engagement rate by 4000% and engagement time by 173%

Learn how Travis Lander, VP of Customer Success at SoftLedger, pioneered an interactive demo center to help users manage digital assets more efficiently and to provide leadership in digital asset accounting, resulting in:

  • A remarkable increase in engagement time of 173%
  • Boost in engagement rate of 4,461%
5x
Leads
3x
Sales Velocity
Website:
https://softledger.com/
industry:
Accounting, Saas
lOCATION:
Pittsburgh,Pennsylvania,United States

Why did this demo center work?

Interactive demos are reshaping the way businesses engage, and here are the key insights from SoftLedger's demos.

📌 Educate, educate and educate
With many users being new to dedicated software for digital asset accounting, the need for extensive educational content is paramount. The interactive demo center serves as a platform for self-education and quality prospecting, funneling them into a trial-to-customer flow.

📌 Focus on explaining the most complex sections
The team at SoftLedger uses PostHog analytics to monitor user activities, exactly knowing what constantly trips them up. These commonly overlooked or misunderstood areas are the focus points in interactive demos.

📌 Resource Efficiency and Increased Awareness
By implementing the interactive demo center, the aim is to reduce the strain on the sales team, enhance product awareness and adoption, and shorten the onboarding time for end customers.

Check out the LinkedIn Story:

SoftLedger Demo Center

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."
—CHRIS LANCASTER, SUPPLY CHAIN PROJECT
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How SoftLedger increased avg engagement rate by 4000% and engagement time by 173%

Learn how Travis Lander, VP of Customer Success at SoftLedger, pioneered an interactive demo center to help users manage digital assets more efficiently and to provide leadership in digital asset accounting, resulting in:

  • A remarkable increase in engagement time of 173%
  • Boost in engagement rate of 4,461%
Website
https://softledger.com/
Industry
Accounting, Saas
Integrations
Location
Pittsburgh,Pennsylvania,United States

Why did this demo center work?

Interactive demos are reshaping the way businesses engage, and here are the key insights from SoftLedger's demos.

📌 Educate, educate and educate
With many users being new to dedicated software for digital asset accounting, the need for extensive educational content is paramount. The interactive demo center serves as a platform for self-education and quality prospecting, funneling them into a trial-to-customer flow.

📌 Focus on explaining the most complex sections
The team at SoftLedger uses PostHog analytics to monitor user activities, exactly knowing what constantly trips them up. These commonly overlooked or misunderstood areas are the focus points in interactive demos.

📌 Resource Efficiency and Increased Awareness
By implementing the interactive demo center, the aim is to reduce the strain on the sales team, enhance product awareness and adoption, and shorten the onboarding time for end customers.

Check out the LinkedIn Story:

SoftLedger Demo Center

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."
—CHRIS LANCASTER, SUPPLY CHAIN PROJECT