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How Red Marker got thousands of impressions and 88% engagement rate

Learn how Katie, Global Sales Director at Red Marker, created an interactive demo to help legal reviewers see their work come to life in a new way, which resulted in:

  • Thousands of impressions
  • 88% engagement rate
LegalTech, Saas, AI
Sydney, New South Wales, Australia

Why did this demo work?

We enjoy taking apart and better understanding interactive demos. So, without wasting any more time, let's begin and delve into the details.‍

πŸ“Œ Prioritize Self-Paced Interactivity
Create self-paced, interactive demos that allow prospects to explore your solution at their convenience. This eliminates the need for them to schedule lengthy meetings with salespeople, saving time and making the discovery process more efficient.

πŸ“Œ Show Immediate Value
Ensure your demo highlights the immediate value of your product. Demonstrating how it can positively impact the prospect's workday increases conversion rates and fosters more meaningful conversations.

πŸ“Œ Accessibility Matters
Consider the needs of all your prospects, including those who may have difficulty reading small text. Leverage features like AI Transcription to accommodate diverse audiences.‍

πŸ“Œ Utilize Demo Reveal
Take advantage of features like Demo Reveal for prospecting purposes. This feature can help you understand who are the engaged potential customers, so that the prospecting becomes more effective.

πŸ“Œ Enhance Pre-Meeting Knowledge
Encourage prospects to explore the solution proactively through your interactive demo. This will enable them to come to meetings with a better understanding of your product, leading to more productive and insightful discovery discussions.

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"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."