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How Adthena achieved a 37% engagement rate and an average viewing time of over 8 minutes

Learn how Charlotte, Global Demand Generation Manager from Adthena,  created an interactive demo that generates leads and helps the team close more customers, resulting in:

  • 37% engagement rate
  • 16% lead conversion rate
  • Over 8 minutes of average viewing time
Business Intelligence, Machine Learning, Search Engine
London, England, United Kingdom

Why did this demo work?

We enjoy taking apart and better understanding interactive demos. So, without wasting any more time, let's begin and delve into the details.

📌 Consistency is Key
When creating content for each step of the demo, they followed a consistent and well-thought-out process. Their product marketing team provided the verbiage and narrative, and Charlotte ensured consistency in branding and colors. This consistency not only reinforces the brand identity but also helps prospects feel more comfortable and engaged with the product.

📌 Craft an Impressive First Impression:
Recognize that the first impression matters immensely. Create an engaging and visually appealing introduction to your product or service. Use an overview section or a "30,000-foot view" to provide a high-level understanding of your offering. Highlight the key benefits and solutions that your product provides, focusing on what sets it apart from the competition.

📌 Engagement Leads to Deeper Conversations
Using Storylane to put their app in the hands of prospects has been a game-changer. It encourages prospects to ask deeper questions about the data they see, resulting in more meaningful conversations and scheduled demos. This interactive experience helped prompt potential customers to engage more actively and take the next step in their buyer's journey.

Check out the LinkedIn Story

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."