Navattic Alternative: Meet Storylane

It’s interesting how Navattic and Storylane have a common lineage. Both of us are Y Combinator companies and we think they've done a tremendous job opening up the category for more people.

But let's take a closer look at features, business model and use cases and what makes us different.

What makes Storylane Different?

At Storylane, we've come to realize that for go to market teams, ease of use is paramount. Product marketing wants to build quick interactive product tours and send out product updates. They want to insert product tours in blogs. They want to help sales with quick to build and easy to update demos. The time to value is extremely important. And this got us thinking, how do we create an experience which lets them create an interactive demo in 10 minutes. This required significant product engineering and UX innovations that we feel proud of.

While Storylane delivers for both Marketing and Sales teams, Navattic’s focus is for Marketing. We want sales to win more deals and sales engineering to build realistic sandbox demo environments with our application capture. The auto linking features together with video recording are incredibly simple and allow sales to create leave behind experiences to share with their buyers.

Teams also needed a significant amount of power so that they could manage these demos across their entire organization. This is where the Storylane enterprise edition comes with Single Sign-on, Compliance / Info-sec, Team collaboration, Demo build permissions, and Demo protection modes for sharing with prospects. Together with our world class Demo specialist support and dedicated account managers, we have created a service that has earned the love of over 400 customers and enterprises like Gong, Clari, Walkme and Nutanix. 

When you create a powerful product like this, it makes sense for us to open it to the world for signup and self-discovery so that they can make quick decisions in this buyer led era. So we went a step further and created a free tier and self signup for prospects to try out Storylane.

Customer Observations (after talking to Navattic)

Here are some customers who came to Storylane after looking at Navattic

iObeya: Didn’t find Navattic good at HubSpot integration, screenshot demos & personalization.

Groundswell: Felt Navattic to be pricier, with lack of screenshot demos.

Paragon: Being an integration platform themselves, they quickly realised how Navattic won't be able to meet their deep integration use cases, especially with HubSpot.

Horizon Education: Needed the ability of auto screen linking with captures - which was very important for longer demos. Check their case study with Storylane here.

Some other fundamental differences with Navattic,

We treat our customers as close partners. And as such, we often hear from them about things that have stood out in their experience with Storylane. Some of these are, capturing dynamic interactions through the video feature, our unrivalled html captures and deep personalization as well as the seamless mobile experience with Storylane. 

The fact that our users can optimize their top of the funnel through insights that are available on their platforms of choice has been time and again called out as a big differentiator. After all, we are still the first and only one to closely partner with over 10 systems of records - e.g. HubSpot, Marketo, Salesforce, and have been able to deepen those integrations even further with Segment and Zapier.

With Storylane, your entire buyer journey has a product-led component starting with light interactive tours, pre POC followups and finally a light-weight sandbox. We've seen all types of GTM teams, from demand-gen, product marketing, sales engineering to SDRs, deriving considerable value through the Storylane platform. 

We cater to both enterprises and startups and have unique pricing plans that suit the needs of both without enforcing anything. This enables even smaller teams in bigger orgs to get started quickly with the starter plan.

If you are in the market for demo automation and interactive product tour needs, Storylane would love to partner with you.

Below is a detailed feature comparison between Navattic and Storylane.