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11 Best Product Tour Software for SaaS [2023 Edition]

11 Best Product Tour Software for SaaS [2023 Edition]

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June 21, 2023
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Companies adopting product-led growth (PLG) strategies earn higher revenue due to shorter sales cycles, a larger investment return, and decreased customer acquisition costs.

Sending brochures and software mockups is not enough if you want to sell a SaaS product. B2B buyers want self-led purchasing experiences and are less likely to interact with a sales representative.

Here are some trends driving demand in the market for product tours across SaaS user segments:

1. Open-Source Product Tour

2. No-Code Product Tours Movement

3. Customization Option for Product Tours

4. Full-fledged Product Tour with Segmentation Features

In light of these trends, finding the right product tour software is essential for SaaS companies looking to stand out and engage prospects. The concept of product-led growth dominates the B2B software-as-a-service (SaaS) conversation.

What is a Product Tour Software?

Product tour software is a platform designed for creating interactive product walkthroughs and guides to assist users during onboarding. It enables businesses to offer contextual in-app guidance, enhance the user experience, and convert new customers into active users. It comes with several benefits, particularly for Software-as-a-Service (SaaS) companies.

With product tour software, you can:

  1. Build easy guides even for complex product features without extensive coding, saving time and money on engineering resources.
  2. Empower product teams, including product managers and marketers, to have more control over the design and appearance of the onboarding process.
  3. Experiment with onboarding flows to optimize trial-to-paid conversion rates and free up engineering resources to focus on core product development and improvement.
  4. Leverage built-in analytics capabilities, experimentation capabilities, version control, roles and permissions management, and code-free styling options.
  5. Improve user adoption and increase customer satisfaction by creating personalized experiences even for first-time users. 
  6. Step up employee onboarding for digital products and facilitate ongoing training for additional features that your product team releases. 
  7. Embed interactive demos and basic product tours in your product knowledge base, thereby reducing the load of tickets on your customer support teams.

Developing these features from scratch would require significant investment and effort from a development team.

These built-in functionalities enable businesses to measure user engagement, conduct experiments, and quickly adjust the onboarding process if necessary.

In this blog post, we've compiled a list of the 11 best product tour software for SaaS companies to create an interactive guide and product walkthrough.

1. Userpilot 

Userpilot Product Tour Software for SaaS - Features, Benefits, and Pricing Details

Userpilot aims to help product, UX, and customer success teams increase product feature adoption through behavior-driven product experiences.

With Userpilot, you can build beautiful, personalized, and highly customizable experiences on top of your product to pave the way for excellent user experience.

Let's elaborate on the primary features and benefits of Userpilot:

  • Improve onboarding for new signups quickly: Easily trigger interactive tips when relevant and help users understand the value of your product, all without writing any code.
  • Stimulate feature discovery as your product evolves: Continue to engage your users and show them the value of your product over time through app announcements, even as new features are added.
  • Guide users through your product: Userpilot's audio-visual and text bubble walkthroughs make it easy to guide Product Managers and CEOs through your product and show them exactly how to use it.
  • Pricing: The starter pack begins at $249 per month.

Userpilot can be incredibly useful for SaaS companies that want to increase user engagement and retention. It can also efficiently cater to complex products that require contextual guidance to get started.

2. Storylane 

Storylane Product Tour Software for SaaS - Features, Benefits, and Pricing Details

Product adoption is a critical aspect of the success of any SaaS business. It's essential to ensure that users are fully aware of the features and functionalities of your product to maximize customer satisfaction and retention.

This is where Storylane comes in. It helps B2B marketing and sales engineering teams capture their product and create engaging, interactive product tours.

Let's look at some of its key features and benefits:

  • Build a guided product tour and embed it on your marketing website: Drive product-led growth and increase qualified leads in your funnel. Additionally, embed lead forms within your product tours and capture leads effectively.
  • Share product tours seamlessly: The platform allows you to send product tours in various forms:
  1. Send them as email campaigns to announce new features
  2. Create customized guided product demos and share them as a leave-behind to your prospects. This allows your buyer to internalize your product better and accelerate deals.
  3. Show the product demo in discovery calls or at various POC (Proof of Concept) stages.
  • HTML product capture: The HTML recording feature allows you to edit tours quickly by capturing screens via Chrome extension and being able to personalize the demo. Storylane’s browser extension captures everything instantly and allows you to edit it in the editor later. An HTML screen capture creates a real-time product environment by capturing the entire product screen, including content, CSS, images, and fonts.
  • Pricing: Storylane starts with a free plan letting anyone build interactive product demos. No credit card is required. 

Whether you're a small startup or a large enterprise, Storylane is the perfect solution for streamlining your user onboarding process. If you want to try it out, sign up for a free trial to see how it can improve your product adoption.

💡Also Read: How to Create a Guided Product Tour

3. Whatfix 

Whatfix Product Tour Software for SaaS - Features, Benefits, and Pricing Details

Whatfix is designed to help organizations maximize their technology investments and improve end-user productivity. This platform empowers individuals and ensures they can easily and effectively use software applications.

Let's elaborate on the primary features and benefits of Whatfix:

  • Data-driven product decisions: With Whatfix Analytics, organizations can analyze their software experiences and create data-driven plans to empower their end users. This allows companies to identify areas where their software is causing frustration or confusion for users and take targeted steps to improve the user experience.
  • In-app screen guidance: Whatfix empowers end-users to use your software more effectively and efficiently by providing in-app screen actions, guidance, and on-demand support.
  • Guided product walkthroughs: Product Managers commend its text bubble interactive walkthroughs.
  • Pricing: Available on request.

With Whatfix's robust analytics capabilities, you can ensure that your software delivers the results you need to succeed in today's fast-paced business environment.

4. Appcues 

Appcues Product Tour Software for SaaS- Features, Benefits, and Pricing Details

Appcues is a no-code platform that enables non-technical teams to track and analyze product usage and improve adoption rates by creating in-app onboarding tours, announcements, and surveys.

Let's elaborate on the primary features and benefits of Appcues:

  • Ease of use: The platform requires no coding knowledge, so even non-technical teams can quickly create and publish beautiful in-app walkthroughs intuitively through a mobile app.
  • Customizable templates: The drag-and-drop functionality and customizable templates can be tailored to fit your branding and messaging.
  • Gather user insights: You can customize the onboarding experience for new and active users, create feature announcements for existing users, and even create surveys to gather customer feedback and insights from your users. Use these insights to improve your product adoption rates. 
  • Pricing: The starter pack begins at $249 per month.

Highly praised by product and customer success managers, Appcues enables users to create interactive, text-based walkthroughs that are simple and easy to understand, making it ideal for users who prefer a more straightforward approach to onboarding.

5. UserGuiding 

Userguiding Product Tour Software for SaaS - Features, Benefits, and Pricing Details

UserGuiding is a powerful no-code user onboarding platform that helps SaaS companies increase adoption and reduce churn. Its interactive walkthroughs guide users through the product and display helpful articles they can read without leaving the app.

With UserGuiding, you can create a personalized onboarding experience for your users that is engaging and informative. Let's elaborate on other primary features and benefits of UserGuiding:

  • No technical expertise: Its drag-and-drop user interface makes creating a user onboarding flow in just minutes easy.
  • Multiple user segmentation: UserGuiding's user segmentation is particularly useful if you have multiple user personas or offer different plans with varying features.
  • Highly intuitive: UserGuiding’s interface is intuitive, making creating and editing onboarding flows easy.
  • Powerful analytics capabilities: Its robust analytics dashboard allows you to track user engagement and make data-driven decisions.
  • Pricing: The starter pack begins at $89 per month.

UserGuiding allows you to tailor your onboarding flow to each user group easily. You can ensure that each user gets the information they need to succeed with your product.

6. ChurnZero 

Userguiding Product Tour Software for SaaS - Features, Benefits, and Pricing Details

ChurnZero offers features that help businesses increase revenue and provide an exceptional B2B user experience. Let's go through the primary features and benefits of ChurnZero:

  • Spot potential churn risks early: Customer success managers and directors can identify churn risks and take action to prevent them and increase customer retention.
  • Automation and personalization: ChurnZero also offers best-in-class automation and personalization features, making it easy for businesses to engage with their customers and lead them to value.
  • Wide range of analytics capabilities: The platform offers journeys, health scores, survey tools, segmentation, plays, reporting, real-time alerts, walkthroughs, collaboration centers, and more.
  • Integration options: ChurnZero can easily integrate with a business's CRM and tech stack.
  • Pricing: Available on request.

So, ChurnZero is an exclusive onboarding product and a comprehensive customer success platform.

7. Pendo 

Pendo Product Tour Software for SaaS - Features, Benefits, and Pricing Details

With Pendo, product teams can easily ask and answer critical questions like what features their customers are using, which ones they are ignoring, and which ones are driving delight or frustration. This allows them to make informed decisions on improving their software products to enhance the user experience.

Let's elaborate on the primary features and benefits of Pendo:

  • No code in-app guides: These in-app guides help to drive software user adoption, provide support, and generate better leads inside the application.
  • Powerful analytics capabilities: Pendo's features with analytics tools enable product teams to better understand user behavior and preferences. With these insights, product teams can make data-driven decisions on improving their software products to meet their customers' needs.
  • Ease of use: Pendo is designed to be user-friendly and intuitive, making it easy for product teams to get up and running quickly.
  • Integrations: Pendo integrates with many other popular software and analytics tools, making it easy to incorporate into your existing software development workflows.
  • Pricing: The starter pack is free of charge.

With Pendo's in-app guides, users can quickly understand how to use new features, access relevant help articles quickly, and better understand the overall product.

8. CommandBar 

CommandBar Product Tour Software for SaaS - Features, Benefits, and Pricing Details

CommandBar is one of the easiest platforms to help improve your product adoption. This intelligent layer software wraps around your product to make it more accessible to prospects, new users, and power users.

With just one integration, you can add universal search, smart nudges, and timely help content to your product.

Let's elaborate on the primary features and benefits of CommandBar:

  • Ease of use: Its focus on ease of use sets CommandBar apart from other digital adoption platforms. It provides two user analysis features, such as, Survey Implementation and Data Analysis
  • Guided navigation: CommandBar's walkthroughs provide users with step-by-step instructions and screen guidance, making navigating your product and understanding its features easier. It offers two walkthrough types - Audio-visual Walkthroughs and Text Bubble Walkthroughs
  • Search: Two of its main features are its Questlist/Commands and search widget functionalities
  • Pricing: The starter pack is free of charge

CommandBar has been commended by CTOs and Co-Founders alike, who appreciate how easy it is to use and how quickly they can get started.

9. WalkMe 

Walkme Product Tour Software for SaaS - Features, Benefits, and Pricing Details

WalkMe's cloud-based Digital Adoption Platform is a comprehensive solution that helps organizations to accelerate their digital transformation journey.

Let's go through some features and benefits of WalkMe:

  • No-code platform: This platform is code-free, so even non-technical users can use it to create interactive product tours.
  • Proprietary technology: The platform leverages proprietary technology to provide visibility to an organization's CIO and business leaders. This allows them to measure the success of their digital transformation initiatives and identify areas for improvement.
  • Guided walkthroughs: WalkMe's text bubble walkthroughs effectively deliver context-specific information to users, improving their user experience and reducing the learning curve.
  • Pricing: Get a quote on request.

Instructional designers and digital adoption specialists have commended WalkMe's text bubble walkthroughs for their simplicity and effectiveness.

10. Userflow

Userflow Product Tour Software for SaaS - Features, Benefits, and Pricing Details

Userflow is a powerful user onboarding software that offers a variety of tools to help you create successful product tours, user onboarding checklists, surveys, and resource centers tailored to your app and your users. With Userflow, you don't need coding skills to create effective user onboarding experiences.

Let's go through some features and benefits of Userflow:

  • Quick setup: One of the key features users love about Userflow is its fast flow builder, which allows you to create highly-sophisticated flows and checklists quickly and easily. This can be a huge time-saver for SaaS companies, allowing you to get your onboarding processes up and running in no time.
  • In-app guidance: Its audio-visual product walkthrough tools enable you to create interactive, engaging tours that guide users through your app's features and functionality.
  • Ease of use: The software is designed to be intuitive and user-friendly, with a clean, modern interface that makes it easy to create and manage onboarding experiences.
  • Pricing: The starter pack begins at $200 per month.

Whether you're a seasoned SaaS pro or just getting started, Userflow is an excellent choice for building effective product tours and onboarding experiences.

11. Apty 

Apty Product Tour Software for SaaS - Features, Benefits, and Pricing Details

Apty is a powerful Digital Adoption Platform designed to help enterprises and mid-market businesses optimize their business processes. The platform is built to provide a combination of on-screen guidance and proactive process compliance automation, which is essential for successful digital adoption.

Here are some primary features and benefits of Apty:

  • User segmentation: This simple product tour feature allows businesses to segment their user base and deliver customized experiences to each segment.
  • Audio-visual walkthroughs: Apty also offers audio-visual product walkthrough tools, which help users understand how to use different software application features. Text bubble walkthroughs are also available, providing quick, contextual help to users when needed.
  • Ease of use: The platform is designed to be user-friendly and easy to navigate, making it easy for businesses to get started and use to improve their digital adoption efforts.
  • Pricing: Available on request.

Choosing the Best Product Tour Software for Your Business

Choosing the best product tour software for your SaaS company needs careful consideration. After all, the perfect product tour tool can help you streamline your user onboarding process, boost user engagement, and increase retention. Ultimately, it will drive business success.

Here are some factors to consider when selecting the best product tour software for your SaaS:

Ease of Use

The software should be user-friendly, both for you as the administrator and your users. Look for tools with intuitive interfaces, customizable templates, and easy-to-use authoring tools.


Look for software that handles the most intricate needs, such as customization of favicon, logo, and domain, to create a fully personalized product demo. For instance, here’s what Storylane offers:

Advanced Analytics

Choose software that provides detailed analytics features on user behavior. This may include which features are being used and which are being ignored. This data can help you optimize your onboarding process and identify areas for improvement.


The product tour software should integrate seamlessly with your existing technology stack, including your CRM, marketing automation, and analytics tools. This will help you leverage your existing data and maximize the value of your investment in the software.

Considering these factors, you can choose the best product tour software for your SaaS company and unlock the full potential of your user onboarding process.

For instance, Storylane has over 3000 integrations, including HubSpot, Salesforce, Zapier, Marketo, and many more.

Wrapping Up

Product-led growth is becoming an essential strategy for SaaS companies to increase revenue, shorten sales cycles, and reduce customer acquisition costs. With B2B buyers preferring self-led purchasing experiences, the right product tour software solutions can help SaaS companies stand out and engage prospects effectively.

The 11 best product tour software for SaaS companies include Userpilot, Storylane, Whatfix, Intercom, and Appcues. These offer various features and benefits, such as improving user adoption, providing in-app guidance, personalizing communication, and empowering end-users.

If you're a SaaS company striving to achieve business success, choosing the right product tour software solutions can make a difference.

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