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How to Integrate HubSpot With Segment

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect HubSpot as a source in Segment.

Quick summary

This demo walks you through the step-by-step process of setting up the HubSpot–Segment integration by adding HubSpot as a source in your Segment workspace. Connecting HubSpot to Segment lets you sync CRM data into your data pipeline so you can unify customer records across your entire stack.


Steps

  1. Go to your Segment account and click on Catalog in the left pane.
  2. Search for HubSpot in the search bar and select it under Sources.
  3. Click the Add Source button on the HubSpot source page.
  4. Assign a Label to your source and click Authenticate.
  5. Choose your HubSpot account on the authorization page.
  6. Click the Connect app button to grant Segment access to HubSpot.
  7. Click Next to proceed through the connection setup.
  8. Click Next again to finalize the configuration.
  9. Your HubSpot and Segment accounts are now connected and ready to sync data.

📌 Why this matters

Integrating HubSpot with Segment as a source allows revenue and marketing teams to pipe CRM data — including contacts, companies, and deals — directly into their customer data platform. This unified data flow eliminates manual exports, ensures real-time accuracy across downstream tools, and enables richer audience segmentation and analytics. For teams already using Segment as their data backbone, adding HubSpot as a source means every CRM event is automatically available for activation across hundreds of connected destinations.
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