How to Integrate HubSpot With Klaviyo

Quick summary

The HubSpot Klaviyo integration lets you automatically sync contacts and trigger Klaviyo actions whenever a HubSpot event occurs, using a Zapier Zap as the connector. Setting up this workflow requires selecting a HubSpot trigger, authorizing both accounts, choosing a Klaviyo action, mapping fields, and publishing the Zap.

Steps

1. Go to zapier.com and create a new Zap.
2. Click on the Trigger tile in the Zapier editor.
3. Choose HubSpot as the trigger app where the automation starts.
4. Select a HubSpot trigger event such as New Contact Added, Contact Updated, or Form Submission.
5. Connect your HubSpot account by signing in via OAuth.
6. Authorize access to your HubSpot data.
7. Set up the Action step in the Zap editor.
8. Select Klaviyo as the action app.
9. Choose the specific Klaviyo action to perform, such as Add/Update Person to List or Track Event.
10. Click Allow to grant Klaviyo access.
11. Connect your Klaviyo account via OAuth authorization.
12. Map the fields between HubSpot and Klaviyo, then click Continue.
13. Click Publish in the top right to activate your Zap.