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How to Integrate HubSpot With Jira

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect Jira with your HubSpot CRM tickets.

Quick summary

The HubSpot Jira integration lets support and sales teams link Jira issues directly to HubSpot tickets, keeping engineering and customer-facing workflows in sync without switching tools.


Steps

  1. Navigate to the App Marketplace using the store icon in the top-right corner of HubSpot.
  2. Search for "Jira" in the marketplace search bar and select it from the results.
  3. Click the Install app button to begin the installation process.
  4. Log in to your Atlassian account and click Accept to grant access to your HubSpot account.
  5. Go to CRM > Tickets from the HubSpot navigation menu.
  6. Open an existing ticket or create a new one.
  7. Scroll down in the right pane to locate the Jira associations section.
  8. Toggle on Sync to enable the Jira connection for the ticket.
  9. Choose a Jira issue and click the Attach Jira issue button to link it to the ticket.

📌 Why this matters

Integrating HubSpot with Jira bridges the gap between customer support and engineering teams by linking HubSpot tickets directly to Jira issues. This means support agents can escalate bugs or feature requests from HubSpot without leaving the CRM, while developers see the full customer context inside Jira. Syncing the two platforms reduces manual handoffs, prevents issues from falling through the cracks, and gives every team a single source of truth for customer-reported problems. For companies scaling their support operations, the HubSpot Jira integration is a critical workflow automation that saves time and improves resolution speed.
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