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How to Integrate HubSpot With Hotjar

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect Hotjar with your HubSpot account in minutes.

Quick summary

The Hotjar HubSpot integration lets you automatically send session recordings and survey responses from Hotjar directly into HubSpot, giving your sales and marketing teams richer behavioral context on every contact. Setting up the integration takes just a few clicks inside the Hotjar Apps menu.


Steps

  1. Go to your Hotjar account and click the Puzzle icon (apps) in the top-right corner.
  2. Search for HubSpot in the integrations list and click Connect.
  3. Click the Connect with HubSpot button on the HubSpot integration page.
  4. Choose the HubSpot account you want to link.
  5. Hit the Connect app button to authorize the connection.
  6. Toggle ON Automatically send responses and recordings to start syncing Hotjar data to HubSpot.

📌 Why this matters

Connecting Hotjar to HubSpot allows revenue teams to enrich CRM contact records with real user behavior — including session recordings and survey responses — without any manual export. This integration bridges the gap between qualitative user insights and CRM data, helping sales reps understand exactly how prospects interact with your product before a call. By automatically syncing Hotjar data into HubSpot, teams can prioritize outreach based on actual user behavior and close deals faster with deeper customer context.
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