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How to Integrate HubSpot With Google Ads

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect your Google Ads account to HubSpot in minutes.

Quick summary

The HubSpot Google Ads integration lets you install and connect Google Ads directly from the HubSpot App Marketplace, enabling auto tracking, ad account linking, and pixel-based conversion tracking in one guided setup flow.


Steps

  1. Navigate to the App Marketplace using the store icon in the top-right corner of HubSpot.
  2. Search for Google Ads in the marketplace search bar and select it from the results.
  3. Click the Install app button to begin the installation process.
  4. Click the Google Ads tile and sign in to your Google account when the prompt appears.
  5. Grant the required permissions by clicking Allow on the Google OAuth consent screen.
  6. Check the Ad account box and enable Auto Tracking for your connected account.
  7. Click Next once you see 1 account connected confirmed on the Google Ads tile.
  8. Select your Ad Pixel and click Next to proceed.
  9. Choose your preferred revenue projection method to suit your ROI calculation needs.
  10. Access your connected Ad accounts anytime via the Marketing > Ads section in the left navigation pane.

📌 Why this matters

Connecting Google Ads to HubSpot allows marketers to manage, track, and optimize paid ad campaigns directly within their CRM — eliminating the need to switch between platforms. With built-in auto tracking and pixel-based conversion attribution, teams can accurately measure which ads drive revenue and closed deals. This integration gives marketing and sales teams a unified view of ad performance tied to real contact and deal data in HubSpot. For any business running Google Ads campaigns, this setup is essential for accurate ROI reporting and smarter budget decisions.
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