How to Integrate HubSpot With ActiveCampaign

Updated on:

April 6, 2026

By:

Madhav Bhandari

Use this interactive demo to learn how to integrate your HubSpot account with ActiveCampaign.

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Here’s a step-by-step tutorial on how to integrate HubSpot with ActiveCampaign:

Head over to App Marketplace on the top right. (store icon)
Search for "ActiveCampaign" in the search bar and select it.
Hit the Install app button to start the installation.
You will be asked to enter your API URL and API key in the pop-up dialog that appears.
Head over to your ActiveCampaign account and click on the Settings option in the left pane.
Now, select Developer in the Settings menu to find your API URL and API key.
Copy the API URL and API Key.
Paste your API key URL and key back in the pop-up in HubSpot and hit Connect to ActiveCampaign.‍
Your ActiveCampaign account is now connected. You can set up sync now.

📌 Why this matters

This integration lets you automatically sync contacts and campaign data between both platforms, eliminating duplicate data entry and ensuring your marketing efforts stay coordinated. The real power comes from combining HubSpot's detailed lead scoring and sales pipeline tracking with ActiveCampaign's advanced email automation sequences.

You can trigger highly personalized email campaigns based on specific actions prospects take in your HubSpot sales process, creating seamless handoffs between marketing and sales that dramatically improve conversion rates throughout your entire funnel.

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