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How to Integrate HubSpot With ActiveCampaign

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect ActiveCampaign to HubSpot using the App Marketplace.

Quick summary

This guide walks you through installing the ActiveCampaign integration from the HubSpot App Marketplace and authenticating it using your ActiveCampaign API key. Once connected, you can set up a data sync between both platforms to keep contacts and marketing data aligned in real time.


Steps

  1. Navigate to the App Marketplace by clicking the store icon in the top right of HubSpot.
  2. Search for "ActiveCampaign" in the search bar and select it from the results.
  3. Click the Install app button to begin the installation process.
  4. A pop-up dialog will appear prompting you to enter your API URL and API key.
  5. Go to your ActiveCampaign account and open the Settings option in the left navigation pane.
  6. Select Developer in the Settings menu to locate your API URL and API key.
  7. Copy the API URL and API key from the Developer settings page.
  8. Paste your API URL and API key back into the HubSpot pop-up and click Connect to ActiveCampaign.
  9. Once connected, click Set-up sync to start syncing data between ActiveCampaign and HubSpot.

📌 Why this matters

Integrating ActiveCampaign with HubSpot allows marketing and sales teams to sync contact data, automation triggers, and campaign activity across both platforms without manual exports or duplicate data entry. This two-way data sync ensures that leads captured in HubSpot are instantly available in ActiveCampaign for email automation, and vice versa, reducing data silos and improving pipeline visibility. For teams running parallel workflows across both tools, the native ActiveCampaign HubSpot integration eliminates the need for third-party middleware and keeps customer records consistent in real time.
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