How to Find Duplicates in HubSpot

Updated on:

May 8, 2026

By:

Use this interactive demo to learn how to find and manage duplicate contacts in HubSpot CRM.

Quick summary

HubSpot's Manage Duplicates tool lets you identify and merge duplicate Contacts or Companies directly from the CRM section, keeping your database clean and accurate. By accessing the Actions menu in your contacts or companies list, you can quickly surface potential duplicate pairs for review and resolution.

Steps

Navigate to CRM in the left pane and select the relevant section — either Contacts or Companies.
In the top right corner, click on Actions.
Select Manage Duplicates from the dropdown menu.
Review the list of potential duplicate pairs that HubSpot displays for you to evaluate and merge.

📌 Why this matters

Duplicate records in a CRM silently corrupt pipeline data, skew reporting, and cause sales reps to contact the same person twice. HubSpot's built-in Manage Duplicates feature gives revenue teams a fast, no-code way to surface and merge duplicate Contacts and Companies directly inside the platform. Clean CRM data means more accurate segmentation, better lead scoring, and higher confidence in every dashboard and forecast. For teams scaling their go-to-market motion, eliminating duplicates is a foundational data hygiene step that pays dividends across every downstream workflow.

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