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How to Create Custom Fields in HubSpot

Updated on:
May 8, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to build custom properties in HubSpot for any record type.

Quick summary

HubSpot custom properties let you capture data unique to your business by adding tailored fields to Contacts, Companies, or Deals records. This step-by-step walkthrough shows exactly how to create a new property in HubSpot Settings from start to finish.


Steps

  1. Go to Settings in the top-right corner of HubSpot.
  2. Select Properties from the left navigation pane.
  3. Choose the record type you want to add a property to — Contacts, Companies, or Deals.
  4. Click the Create property button on the right side of the screen.
  5. Fill in the basic details for your new property, including Object type and Group.
  6. Select the Field Type that matches the data you want to collect.
  7. Set your property rules and click the Create button to save.
  8. Confirm the success message to verify your new custom property was created.

📌 Why this matters

HubSpot custom properties allow sales and marketing teams to store the exact data points their business needs — beyond HubSpot's default fields. By creating custom fields for Contacts, Companies, or Deals, teams can track industry-specific information, improve CRM data quality, and build more targeted segments and reports. Custom properties are essential for any organization that wants to tailor HubSpot to its unique sales process and unlock deeper pipeline insights.
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