How To Create A Report In Mixpanel

Updated on:

May 11, 2026

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Use this interactive demo to learn how to build and customize analytics reports in Mixpanel.

Quick summary

This tutorial shows how to create a report in Mixpanel by navigating to a Board, selecting a report type, and configuring your event data. Mixpanel's reporting tools let product and data teams visualize trends and gain actionable insights directly from their analytics dashboard.

Steps

From the Mixpanel homepage, either create a new Board using + New Board or open an existing one.
Click Add to Board to view the available content options.
Browse the variety of report types available — for example, select an Insights Report to visualize general trends and gain insights from your data.
In the report-specific window that opens, click Select Event to choose the data you want to display.
Select the event you wish to gain insights about from the available list.
Customize the report to your requirements, then save your progress from the top right.
Return to your Board to view the saved report displayed alongside other content.
Use the + Add content button to add multiple types of reports to the same Board.
Explore all available report options extensively to get the most value from your Mixpanel analytics.

📌 Why this matters

Mixpanel's reporting feature gives product managers, analysts, and growth teams the ability to turn raw event data into clear, visual insights without writing a single line of code. Creating custom reports — such as Insights Reports — allows teams to track user behavior, measure feature adoption, and identify trends directly within their analytics dashboard. Organizing multiple report types on a single Board makes it easy to monitor key metrics in one place and share findings across the organization. For any data-driven team, mastering Mixpanel report creation is essential to making faster, evidence-backed product decisions.

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