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All Tutorials /ChatGPT

How to Create a Press Release Generator GPT

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to build a custom press release generator GPT in ChatGPT.

Quick summary

A custom press release generator GPT lets you automate professional press release drafting directly inside ChatGPT using the GPT builder tool. You can configure its name, instructions, knowledge files, and capabilities to produce on-brand, structured press releases on demand.


Steps

  1. On ChatGPT's main interface, navigate to the left-side panel and click Explore GPTs.
  2. Tap Create at the top-right corner to begin building your custom GPT.
  3. Switch the tab from Create to Configure to access the full setup options.
  4. Click the Add icon to upload a distinctive display photo that represents your press release generator GPT.
  5. Enter a unique GPT Name and Description into their respective input fields.
  6. Click the Instructions input field and write a detailed description covering the purpose, behavior, and capabilities of your press release generator GPT.
  7. Type prompt examples one by one into the Conversation Starters field to guide users through their first interaction.
  8. Click Upload Files under the Knowledge section to import reference documents your GPT will draw from.
  9. Review the Capabilities section and enable desired GPT functions; optionally configure Actions to integrate with third-party apps.
  10. In the Preview Area, type a prompt and click Submit to test your press release generator GPT for the first time.
  11. Review the output and, if satisfied, click the Create button at the top-right corner to finalize.
  12. Set your preferred access configuration and tap Save to proceed.
  13. Your press release generator GPT is now created and published and ready for use.

📌 Why this matters

Building a custom press release generator GPT in ChatGPT enables PR teams, marketers, and communications professionals to automate structured, on-brand press release drafting at scale. By defining tailored instructions, uploading brand knowledge files, and setting conversation starters, users create an AI assistant that consistently produces media-ready content without starting from scratch each time. This eliminates repetitive writing tasks, reduces turnaround time, and ensures messaging stays aligned with company guidelines. A dedicated GPT for press releases is a practical way to operationalize generative AI inside existing workflows with no coding required.
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