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How to Create a Form in ActiveCampaign

Updated on:
May 8, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to build and integrate a new form in ActiveCampaign.

Quick summary

Creating a form in ActiveCampaign lets you capture leads directly from your website and trigger automated actions based on submissions. This step-by-step walkthrough covers naming your form, choosing a form style, setting a form action, and integrating it via social media or embed.


Steps

  1. Click 'Website' on the left menu to navigate to the Forms overview page.
  2. Click the 'Create new form' button on the top right of your screen.
  3. Type the name of your form into the field provided.
  4. Choose the form style you wish to use.
  5. Go to 'Form Action', then click the action you want to use — you can choose from any of the available options.
  6. Click the dropdown next to 'Form Action' to select an option that matches your chosen action — items displayed will differ based on the selected action.
  7. Click the 'Create form' button to generate your form.
  8. Once your form is ready, click 'Integrate' to begin the integration process.
  9. Choose the integration options you want to use to share your form via social media or embed.
  10. Click 'Save and exit' to save your completed form.

📌 Why this matters

ActiveCampaign forms are a core tool for capturing leads and triggering email marketing automation directly from your website. Being able to quickly create, configure, and integrate a form means marketers can build their contact list and launch automated workflows without relying on a developer. Choosing the right form style and form action ensures submissions are routed correctly into your CRM and automation pipelines. Seamless integration options — including social media sharing and embed codes — give teams the flexibility to deploy forms wherever their audience is.
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